Senior Executive, E-commerce SEA
Job Description
YOUR MISSION
The primary role of this position requires the ability to manage the day-to-day operations of ecommerce business. This role requires a data-driven mindset, can-do attitude, strong attention to detail, and the ability to collaborate cross-functionally to ensure smooth e-commerce operations.
Task 1: Sales Management
• Monitor sales trends across PUMA’s ecommerce channels to identify areas for improvement and growth opportunities.
• Conduct regular benchmarking of competitor performance, campaign mechanics, and fashion trends to uncover new opportunities for PUMA.
Task 2: Communication and Collaboration
• Liaise with internal teams (e.g., logistics, content, marketing, operations, and training) to align on day-to-day ops, key campaigns, timely execution of ecommerce mechanics such as vouchers, flash sales, and short video activation.
• Coordinate with external partners, marketplace reps, and enablers for campaign alignment, product exposure, and livestream technical setup.
Task 3: Livestream Management
• Plan and manage livestream sessions, including scheduling, product arrangements, and performance tracking across Shopee and TikTok channels.
• Evaluate livestream performance using key data metrics such as GMV, CR%, traffic, GPM, etc., and provide actionable recommendations to drive sales.
• Coordinate with content creators, hosts, and internal creative teams to ensure engaging and brand-consistent livestream executions.
Task 4: Reporting
• Maintain detailed records of sales performance (e.g., total GMV, live GMV, expenses).
• Manage administrative responsibilities, including reviewing and processing billing documents from various vendors and marketplaces.
• Support monthly/quarterly business reviews with consolidated summaries.
YOUR TALENT
Education: Bachelor's degree in business management and relevant studies.
Professional: Minimum 3-4 years of relevant experience in the e-commerce industry. Experience working for marketplaces, enablers, or fashion brands.
IT Skills: Microsoft (Excel, PowerPoint, Word)
Language: English and local language