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Student - Marketing & Communications Assistant

Posted 1 weeks ago

Job Description

Key Responsibilities

Content Creation & Social Media

  • Assist in creating and scheduling social media posts across platforms including Facebook, Instagram, LinkedIn, and Twitter/X, ensuring consistency with brand guidelines.
  • Collect and curate photos, videos, and stories from Club sites and events for use in marketing campaigns.
  • Support in capturing, editing, and organizing multimedia content (photography and videography) for digital and print use.

Marketing & Branding Support

  • Help implement brand standards across all Club communications and visuals.
  • Assist with the development of marketing materials such as flyers, newsletters, banners, brochures, and email campaigns.
  • Coordinate distribution of promotional materials including direct mailers, handouts, and Club signage.

Event & Campaign Support

  • Support the planning and execution of marketing efforts tied to Club events, recruitment campaigns, and fundraising initiatives.
  • Assist with logistics and marketing tasks related to special events and community outreach (e.g., event photography, setting up promotional displays, managing RSVP lists).
  • Provide administrative and creative support during cause-related marketing efforts.

Communications & Public Relations

  • Support internal communications efforts, helping to ensure staff are informed of marketing initiatives and updates.
  • Maintain and update media contact lists and assist with preparing press releases or media kits when needed.
  • Monitor social media and local media outlets for mentions, trends, and engagement opportunities.

Administrative & Strategic Support

  • Help track performance metrics related to digital campaigns, membership outreach, and community engagement.
  • Organize and maintain digital asset library (photos, videos, graphics).
  • Assist with vendor coordination (e.g., printers, photographers, media partners).
  • Participate in weekly team meetings and contribute creative ideas to enhance outreach efforts.

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Student - Marketing & Communications Assistant at Purdue | Renata