Job Description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
The Expert Marketing Lead will lead the strategy and execution of HCP-centric marketing to accelerate growth, strengthen recommendation and drive penetration across the company’s expert driven portfolio. Sitting within the OU Marketing team, this role partners closely with Sales, Medical, Regulatory, R&D and Insights to translate behavioural and market understanding into differentiated brand and portfolio plans. The role will be accountable for portfolio prioritisation, activation excellence and disciplined performance management to deliver sustainable commercial impact.
Role Responsibilities
Own and evolve the MEA OU OTC & Wellness Expert portfolio strategy for MEA OU, translating business ambition into clear category/brand roles, investment choices, annual operating plans and 12–24 month growth initiatives aligned with regional and global priorities.
Lead deep market, shopper/patient and HCP insight generation (qual/quant, behavioural science, segmentation and journey mapping) to identify growth opportunities, define value propositions and sharpen targeting and messaging.
Develop and govern brand positioning, strategic narratives and campaign architecture for HCP and patient communication, ensuring scientific credibility, compliance and differentiated competitive activation for the Indian market.
Drive launch excellence and lifecycle management: lead cross-functional launch squads, define launch readiness milestones, build evidence-based claims and toolkits with Medical, and optimise in-market performance through post-launch learning agendas.
Design and execute an omni-channel HCP activation strategy (in-clinic, field force, digital, CRM/email, congresses and scientific events), with clear channel roles, content strategy, test-and-learn experimentation and governance for consistent execution.
Enable the sales organisation through capability and compelling selling stories, training and coaching, launch playbooks, and high-impact promotional tools; ensure tight alignment of marketing priorities with sales objectives, coverage models and incentive drivers.
Own portfolio budget and performance management: allocate resources across brands and channels to maximise ROI; define KPIs and dashboards for activation effectiveness; engage KOLs and external stakeholders to build advocacy and credibility.
Why you?
Preferred Qualifications:
12+ years’ experience in marketing/brand management within Consumer Healthcare/Pharma. A demonstrated HCP-centric strategy and execution experience will be an advantage.
Proven ability to build end-to-end brand/portfolio strategies, translate insights into plans, and deliver against ambitious growth targets in a competitive market.
Strong track record in omni-channel campaign planning and measurement (field force, in-clinic, CRM/email, digital and events), including content strategy and agency/vendor management.
Blend of thought leadership and execution excellence
Basic Qualifications:
Masters in business or equivalent qualification.
Experience and comfort working with cross functional stakeholders and leaders to drive the expert marketing agenda effectively.
Job Posting End Date
2026-06-14
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.