Sales Manager
Job Description
About Go2Africa
Go2Africa is a leading Africa-based tour operator, trusted by travellers for over 25 years to design journeys that are seamless, personal, and deeply connected to the African continent.
Every journey is crafted by a dedicated Africa Safari Expert who knows the landscape, has walked the trails, stayed in the camps, and built long-standing relationships with the people who bring each experience to life. From first enquiry to returning home, Go2Africa is known for its care, attention to detail, and ability to create safari adventures that stir the soul. This commitment to quality has earned us thousands of five-star reviews and recognition from industry leaders such as Condé Nast Traveler, Travel + Leisure, and the World Travel Awards.
At the heart of it all is our purpose to use travel as a force for good. As part of Nawiri Group, every journey with Go2Africa helps support the vast wilderness ecosystems our guests travel to, and communities who call them home.
The Role
The role of the Sales Manager is to provide day-to-day leadership to members of the Sales and Enquiry Team. Reporting to the Head of Sales, and working closely with the Sales Director, Sales Enablement Manager and Operations Managers, the Sales Manager will be responsible for executing the sales plan, hiring and training salespeople, motivating the sales team members, managing sales activities and pipeline and reporting on sales performance. The ideal candidate will have strong leadership, analytical and numerical skills, with a background in B2C luxury travel. Candidates with B2C and B2B experience in other industries will also be considered for this position.
Key Areas of Responsibility
Increase enquiry to invoice conversion rates
Manage individuals’ KPIs and sales activities
Manage performance to Sales volume and value Targets
Support individuals with sales process and sales techniques
Ideate and implement improvement strategies relating to conversion
Increase Overall customer satisfaction during sales process
Manage performance to ensure customers receive timeous responses
Ensure quality of outbound communication
Respond to customer feedback collected via surveys and forms
Support with customer complaints or objections
Increase employee NPS by leading with legitimacy
Have sincere and genuine concern for team members
Enable their people to realise the very best in themselves
Ensure Team members have the means and ability to be successful
Enable professional development and career growth
Identify sales skills gaps. Work closely with the Head of Sales to develop individual-based development plans for sales members. Coach, mentor and train accordingly
Identify product skills gaps, work with internal stakeholders to develop educational activities to develop knowledge
Constantly seek improvements to Operational efficiency
Collaborate with Operations Managers to ensure operational processes are followed and improved upon
Minimising losses as a result of system errors
Document and communicate best practices on G2A sales technologies
Checking and maintaining hygiene and integrity of G2A’s HubSpot sales funnel