Merchandise Strategist , Shopping Center, TikTok Shop

About the team TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

• Develop and execute annual category and product growth strategies for the UK marketplace. Drive hero product launches and key category expansion, accountable for GMV growth in focus segments;
• Establish a robust supply-side analysis framework based on market insights and business goals. Design category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps;
• Partner with traffic product and algorithm teams to build effective traffic support and exit mechanisms, implementing guardrail metrics to ensure overall traffic ROI;
• Collaborate with category management and strategy teams to design tailored growth targets and key milestones for cross-border and sellers. Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.

Minimum Qualification(s)

• Bachelor's degree and above;
• Proficient in both Chinese and English as working languages, with the ability to conduct business communication fluently in order to closely work with cross-border team in China;
• Demonstrated experience in e-commerce merchandise strategy, category management or related strategic roles.
• Outstanding communication, project management and execution skills. Highly self-driven and adaptable to a dynamic environment;
• Naturally inquisitive with wide-ranging interests and a keen awareness of consumer trends and industry developments.
• Familiar with UK/Europe market practices.