Director, Media Analytics

Company description Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities. Overview What does Zenith Analytics do? Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. What does a successful Director look like? We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Associate Directors are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least two years of experience managing junior-level staff members and have at least seven years of prior professional experience. Responsibilities What does an Analytics Director do day-to-day? Our Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Associate Directors also work closely with their VP to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Associate Directors are mentors, managers, project managers, and thought leaders, all at the same time. Qualifications 8+ years of work experience in media or related field. 3+ years in a managerial or supervisory role. Experience managing multiple levels of Analysts. Experience growing and cultivating Analytics talent. Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.). Ability to communicate complex ideas to both external and internal clients Ability and comfort with presenting to senior level clients. Ability to develop frameworks, learning agendas and steer complex analytics projects. Ability to develop and lead Analytics strategy for multiple clients. Extensive experience with Ad Servers such as CM360, and website analytics tools such as Google Analytics or Adobe Analytics. Experience with other digital media and analytics tools such, Measurement Vendors, BI Software. Experience with third party brand lift and research partners such as DISQO, Dynata and Kantar. Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets. Experience managing and querying relational databases. Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas. World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. Experience and understanding with various cloud computing environments: AWS, Azure, Databricks, GCP. Preferred Experience: Experience with working with the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement. Experience designing and managing databases, schemas, and ETL. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. Compensation Range: USD $135,375.00 - USD $182,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.

8+ years of work experience in media or related field. 3+ years in a managerial or supervisory role. Experience managing multiple levels of Analysts. Experience growing and cultivating Analytics talent. Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.). Ability to communicate complex ideas to both external and internal clients Ability and comfort with presenting to senior level clients. Ability to develop frameworks, learning agendas and steer complex analytics projects. Ability to develop and lead Analytics strategy for multiple clients. Extensive experience with Ad Servers such as CM360, and website analytics tools such as Google Analytics or Adobe Analytics. Experience with other digital media and analytics tools such, Measurement Vendors, BI Software. Experience with third party brand lift and research partners such as DISQO, Dynata and Kantar. Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets. Experience managing and querying relational databases. Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas. World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. Experience and understanding with various cloud computing environments: AWS, Azure, Databricks, GCP. Preferred Experience: Experience with working with the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement. Experience designing and managing databases, schemas, and ETL.

What does an Analytics Director do day-to-day? Our Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to tell great stories. Associate Directors also work closely with their VP to formulate a vision for their accounts, and then execute on that vision with their team of analysts. As such, Associate Directors are mentors, managers, project managers, and thought leaders, all at the same time.