Senior Global Product Marketing Manager

Changing lives. Building Careers.
 

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

Under direct supervision of a Senior Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement global product strategies, marketing plans, promotional programs and related activities relating to Hydrocephalus and Neurocritical Care (NCC) product lines to ensure that existing and new products meet Company goals and expectations.  This role has responsibilities for the successful upstream commercial deliverables of responsible products. Develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products.  This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. 

• Leads development of global product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies

• Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction

• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.

• Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations

• Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars

• Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis

• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition

• Collaborates with regional partners to ensure high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive

• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product

• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.

• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits

• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product

• Actively mentors less-experienced group members in Marketing-related areas

The requirements listed below are representative of the knowledge, skill, and/or ability required for this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.

• Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets

• Medical device or pharmaceutical sales experience preferred

• Operating room and Neuro Intensive Care Unit product/technology experience preferred.

• Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution

• Demonstrated project management and excellent written and verbal communication skills are necessary

• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis

• Strong interpersonal skills and coaching skills at the employee and management levels

• A demonstrated capacity for strategic thinking, planning, marketing and product development

• Average travel requirement is approximately 30%

• Performs other duties as required

Salary Pay Range:

$125,350.00 - $172,500.00 USD Salary

Our salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training. In addition to base pay, employees may be eligible for bonus, commission, equity or other variable compensation. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Additional Description for Pay Transparency:

 

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).

 

Subject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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Integra LifeSciences does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. A formal written agreement is required before engaging any agency, and it must be executed and authorized by the Vice President, Talent Acquisition. Where agency agreements are in place, introductions (the initial sharing of a candidate’s name, resume, or background) are position-specific and may only occur within the scope of that approved agreement. Please, no phone calls or emails.

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