Planning Director (Digital)

Company description At Zenith, we are a connected team with purpose

We are driven to create new perspectives through modern media

We believe marketing is a powerful investment that can build and grow brands and increase business profitability

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do

We pride ourselves on delivering return on investment, imagination, and insight

Central to this vision is the knowledge that we are only as good as our people

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry

We know it is not the sum of one but the sum of all of us that make us great

Our behaviors are: Be Bold, Be Kind, Be Better Together

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential

We offer progressive flexible working options to everyone at all levels — it’s not a policy

It’s behavior-led and reinforced through our values

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other

Overview About Adobe.pub The Adobe.pub team act as a seamless extension of the Adobe marketing team

Adobe.pub sits within the Zenith Global team and

from the opportunity, infrastructure, and culture of one of the best global agencies

The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results

We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success

About the role As a Planning Director within the Adobe.pub team, you’ll partner with one of the world’s most sophisticated digital marketers to deliver best-in-class, full-funnel digital media strategies across APAC

This is a pivotal role where you’ll own the ANZ planning product - setting the standard for how digital planning is structured, connected and delivered

You’ll elevate planning maturity by bringing together channels, data, audiences and insights into cohesive strategies that drive measurable business outcomes

Acting as the strategic lead across the account, you’ll guide planning direction, influence client and stakeholders, and ensure strategies translate seamlessly into high-quality execution

You’ll champion more integrated, data-led approaches while embedding a culture of test-and-learn, innovation and continuous improvement

Working across an APAC network of specialists, you’ll bridge planning and execution to deliver consistent, high-quality outcomes at scale

You’ll also mentor and develop talent, helping to strengthen capability and uplift the overall standard of digital planning within the team

This is a unique opportunity to step into a high-impact role at scale - where your leadership, strategic thinking and ability to elevate digital planning will directly shape client outcomes, team capability, and the future of the planning product

do with us: Lead and deliver end-to-end strategic and tactical digital planning across APAC markets (predominately within ANZ), ensuring alignment to business and marketing objectives

Develop innovative, full-funnel media strategies that drive brand impact, digital engagement, and measurable business outcomes

Own the campaign lifecycle - from strategic direction through to planning, activation alignment, and performance delivery

Partner closely with digital activation teams to translate strategy into seamless, high-quality campaign execution

Build and maintain strong relationships with key stakeholders, including senior client partners and media vendors

Drive test-and-learn programmes and continuous optimisation to improve media effectiveness and performance

Leverage data and audience insights to inform planning, ensuring strategies are actionable and performance-driven

Analyse campaign performance to generate insights and inform future planning approaches

Continuously evolve planning frameworks, tools, and ways of working to elevate output quality and innovation

Mentor and develop team members, fostering a culture of collaboration, learning and excellence

Act as a digital planning subject matter expert, contributing to capability uplift through coaching, collaboration, and hands on problem solving

What You’ll Bring: 5+ years’ experience delivering innovative media strategies across multiple digital channels, ideally in a multi-market environment

Strong understanding of full-funnel planning across channels such as programmatic, social and search, with the ability to connect strategy to execution

Ability to translate complex data into compelling insights, stories and recommendations that influence stakeholders

Experience leading end-to-end campaign planning and bridging strategy with activation teams

Strong stakeholder management skills, with confidence presenting to and influencing senior client partners

Demonstrated ability to prioritise, manage multiple workstreams, and operate effectively in fast-paced environments

Experience working with global or large-scale technology clients (desirable, though not essential)

Exposure to test-and-learn frameworks, innovation programmes, or advanced data-led planning environments

Experience managing teams, coaching talent, or contributing to capability building within an agency environment

A clear sense of planning rigour and governance, including budget stewardship, risk awareness, and accountability

You are: Strategic, curious and solutions focused

Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement

A confident communicator who can simplify complexity

Collaborative, inclusive and team oriented

Adaptable and comfortable navigating change

Detail-oriented, organised, and accountable

What you’re looking for: A supportive and collaborative culture

Clients who are encourage innovative thinking and are open to be challenged

An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert

Ambition to fulfil your career goals in a business large enough to accommodate them

Additional information Publicis Groupe

: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more

at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave

including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.