Associate PPC SpecialistMarketing & Communication·Siège Social
Job Description
About the Role:
As an Associate PPC Specialist, you will be the engine behind the technical and operational success of our paid search, shopping, and display campaigns. Your mission is to ensure that our campaign structures are robust and our bidding strategies are laser-focused on achieving revenue and ROAS targets. Working at the intersection of data and digital strategy, you will play a vital role in scaling customer reach and maximizing marketing spend through meticulous account maintenance, data integrity, and rigorous performance experimentation.
What You Will Do:
Campaign Administration: Manage daily paid search, shopping, and display campaigns across multiple platforms to hit sales and ROAS targets.
Performance Optimization: Execute continuous A/B testing on bidding strategies and creative assets to identify growth opportunities and improve efficiency.
Data Integrity: Maintain and optimize product data feeds within Google Merchant Center to maximize the visibility and conversion of shopping ads.
Reporting & Monitoring: Review daily and weekly performance reports to ensure budget is utilized effectively and performance shifts are addressed promptly.
Cross-Functional Collaboration: Partner with SEO, Data Science, and Marketing Tech teams to integrate PPC efforts with broader organizational strategies.
Qualifications:
Education: Bachelor’s degree in a business field (Finance, E-commerce, or Marketing); a Master’s degree is considered an asset.
Experience: A minimum of 2 years of relevant experience in SEM management, analysis, or web management, preferably within an e-commerce environment.
Platform Expertise: Working knowledge of Paid Media (Search, Shopping, Display, YouTube, pMax).
Language Skills: Excellent written and verbal communication skills in both French and English.
What Sets You Apart:
Analytical Problem Solving: You have a knack for following complex technical instructions and utilizing analytical tools to solve routine business challenges.
Digital Channel Strategy: You are comfortable executing pre-defined campaigns and accurately tracking performance metrics within major advertising platforms.
Data Interpretation: You possess the ability to extract and aggregate data from various sources to help draw insightful conclusions.
Critical Thinking: You are proactive in recognizing when a decision is needed and utilize established policies to guide your choices and improve campaign health.
Why Join Us:
Extended health and dental benefits, including comprehensive mental health programs and coverage.
Parental top up program.
Generous employee discount on ssense.com.
Access to telemedicine and employee and family assistance program.
Savings and retirement plan matching contributions.
Gender Affirmation Coverage.
Opportunity to work with cutting edge technologies and an innovative team that’s pushing the boundaries of technology.
SSENSE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need special accommodations, let us know. We will do our best to accommodate you!