Back to jobs
Job Description
- Partner with the Account team to scale YouTube business by deploying specialized tactics beyond standard approaches, managing the full campaign lifecycle from initial pitch to performance analysis.
- Lead the operational execution of "Proof of Concept" tests, such as incrementality, brand lift, or Marketing Mix Modeling (MMMs), to prove the incrementality and Return on Investment (ROI) of YouTube vs other channels.
- Consult with client creative teams and agencies on AI-powered solutions to repurpose existing assets into "YouTube-first" storytelling formats like shorts and Connected TV (CTV).
- Identify opportunities to shift tactical budgets from social and digital video channels through mastery of competitor ad formats and measurement.
- Deliver strategic and tactical recommendations by drawing interpretable insights from data analysis and campaign performance history.