Manager, Demand Generation

Who We Are:   CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.   Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.     Scope Summary    We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations.     This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics and performance discipline.     Essential Duties and Responsibilities    Build and Run the Demand Generation Engine  Design and own end-to-end, revenue-driven campaign architecture across verticals  Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities  Drive Pipeline Creation and Funnel Performance  Own marketing-sourced pipeline targets and optimize performance against them  Improve lead flow and Sales alignment to maximize conversion  Activate Channels and Content  Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams  Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets  Own Measurement, Insights, and Optimization  Define measurement frameworks and track performance across campaigns and funnel stages  Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion  Leverage Tools and Data Infrastructure  Own campaign orchestration, tracking, and attribution systems to enable performance visibility  Utilize data to drive decisions and continuously enhance reporting and measurement capabilities  Leverage AI for Efficiency and Performance  Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization  Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices    Key Performance Metrics    % contribution of marketing to total pipeline  Conversion rates by channel  Pipeline generated by campaign  MQL volume and quality  % improvement in productivity via automation/AI    Skills and Qualifications    5+ years in demand generation, growth marketing, or B2B campaign management   Hands-on experience with campaign orchestration and analytics platforms   Proven track record of building and scaling pipeline-generating marketing campaigns   Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)   Experience designing multi-channel campaigns tied to revenue outcomes   Strong analytical mindset with experience using data to optimize performance   Experience aligning closely with Sales on pipeline quality and handoff processes   Ability to operate both strategically (campaign design) and tactically (execution & optimization)   Experience working cross-functionally with vertical leads, content and ABM teams   Comfort owning targets, forecasting contribution, and defending performance     Education and/or Experience    Degree preferred but not required for the role 5+ years of direct experience in related field    Why Join Us:   We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.    Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:   Health, Dental, and Vision Insurance & FSA/HSA Plans Performance bonus up to 10% of base salary Unlimited PTO & 15 Paid Holidays Flexible Schedules & Summer Hours 12 weeks of Paid Parental Leave Sponsored Costco or Sam’s Membership 401K Retirement Plan with 6% company match Spot Bonuses for going above & beyond Tuition Reimbursement Home Office Allowance Wellness Reimbursement Student Loan Repayment  Broadband Stipend Expected compensation based on experience and qualifications – $84,000 - $100,000