Content Writer

In a Nutshell

Valve+Meter Performance Marketing is looking for a sharp, curious, and versatile Copywriter/Content Specialist to craft high-impact content that helps our clients win in competitive markets. In this role, you won’t just be writing words—you’ll be building narratives, clarifying complex ideas, and fueling demand generation for industrial, technical, and professional services brands.

You’ll translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy. Whether it’s a white paper, blog, case study, or web copy, your work will drive leads, engagement, and measurable results.

Why this Role Is Important

At Valve+Meter, we believe content plays a pivotal role in driving measurable business outcomes. In this role, you’ll develop work that educates, influences, and inspires action across the marketing funnel, helping our clients stand out and grow in competitive B2B markets. Every piece you create will contribute directly to generating leads, nurturing prospects, and strengthening customer relationships.

You’ll collaborate closely with SEO strategists, account managers, and our creative team to develop content that aligns with search strategy, supports sales objectives, and connects seamlessly with broader marketing initiatives. Acting as the bridge between client insights and audience engagement, you’ll transform complex technical concepts into clear, persuasive narratives tailored to decision-makers.

Beyond writing, you’ll play an essential part in shaping messaging strategies, contributing to editorial planning, and creating foundational content that fuels long-term marketing systems. Whether crafting an in-depth white paper or refining web copy for SEO, your work will help turn marketing efforts into a reliable engine for revenue.

This is a role for someone who thrives at the intersection of creativity, strategy, and performance. You’ll have opportunities to collaborate across disciplines, explore new ideas, and see the tangible impact of your work reflected in client results. Here, content isn’t filler—it’s a catalyst for growth, and your expertise will help guide it.

About the Role - Key Responsibilities

In this marketing copywriter and content strategist role, you’ll be responsible for creating and managing a variety of B2B content formats that support SEO, lead generation, and brand positioning. On any given day, you might be asked to:

• Write and edit a range of B2B content formats, including blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles

• Transform complex technical or industry-specific information into clear, compelling, audience-focused messaging

• Collaborate with SEO strategists to optimize content for organic search while maintaining brand voice and clarity.

• Develop and maintain clients’ content brand guidelines or optimize existing guidelines.

• Conduct client interviews and brand/industry research to support the development of client style guides and a Brandscript within the StoryBrand framework.

• Develop and maintain editorial calendars in partnership with account and strategy teams

• Support content audits and gap analyses to identify opportunities for content improvement or expansion

• Conduct research (internal and external) to inform content topics, competitive positioning, and audience needs

• Participate in client-facing calls to gather insights, clarify messaging needs, and align on content direction

• Assist in shaping content strategies and messaging frameworks for client campaigns

• Ensure content quality, consistency, and compliance with client brand guidelines

• Perform efficient, high-level internal quality checks of other copywriters’ work as a final step in the content creation process.

What You’ll Work With

• Google G Suite (Docs, Sheets, Slides)

• SEMRush or similar SEO tools

• WordPress or similar CMS

• Wrike (Project Management + Time Tracking)

• SurferSEO

• LLM’s such as Chat GPT, Claude, and Gemini

• Grammarly or similar editing tools