Sr. Product Marketing Specialist
Job Description
About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Job Description
The Senior Specialist role involves timely and compliant support of deliverables for marketing projects and managers. Support includes applying established and situational knowledge to apply brand and style guidelines, determine review and approval needs and execute and/or coordinating execution across 60+ implementation streams (internet, intranet, extranet, social media, print, emails, etc.). This role will also provide coaching designed to develop independent readiness for Specialists.Responsibilities:
COORDINATE PROJECT DELIVERABLE TIMELINES – Lead weekly project support meetings to review and update timelines, across multiple partners, in workflow tool (WorkFront). Use established, situational knowledge to coordinate timely delivery in consideration of necessary partners, best practices and lead times. Delegate to Specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.
PREPARE CONTENT AND GAIN APPROVALS - Proofread manager drafted content and apply required branding, style guidelines and disclosures. Situationally determine review and approval needs (engaging compliance and/or third-party partners as needed) and submit accordingly. Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.
EXECUTE DELIVERABLES – Deliver/coordinate content delivery via 60+ implementation streams including publishing to host sites (internet, intranet, extranet), social media, print and sending communications via the Email Marketing tool. Engage appropriate enterprise partners; applying best practices and lead times. Upon request, research effectiveness of content (open rates, hits, views, etc.). Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.
Required Qualifications:
Bachelor's degree or equivalent
3+ years of experience supporting business operations, project coordination, marketing operations, or related functions
Strong organizational skills with demonstrated ability to manage multiple priorities and meet deadlines
Strong interpersonal, communication, and collaboration skills
Ability to work independently with limited supervision while contributing effectively within a team environment
Adaptability and resilience in a fast-paced environment with changing priorities
Preferred Qualifications:
Proficiency with Microsoft Office applications, including Word, PowerPoint and Adobe Acrobat Pro
Experience using email marketing platforms, including building, testing, and managing complex customer journey workflows
Experience applying corporate brand and style guidelines
Knowledge of compliance review and approval processes, including experience navigating regulatory requirements and partnering with compliance and legal stakeholders
Experience coordinating complex projects involving multiple business partners and stakeholders
Experience developing, mentoring, or coaching team members
Experience coordinating work and deliverables with support staff, specialists, or cross-functional partners
Experience using AdTrax, Salesforce Marketing Cloud, Workfront, or similar workflow and marketing technology platforms
Knowledge of Ameriprise functions, systems, and business processes
Experience within financial services, wealth management, banking, or other regulated industries
Visa Sponsorship
Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).
In-Office Collaboration
We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.
Base Pay Salary
The estimated base salary for this role is $66,700 - $91,700 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full-Time/Part-Time
Exempt/Non-Exempt
Job Family Group
Line of Business
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law.
We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.