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Job Description
The Position
As Senior Lifecycle Marketing Manager at Sequencing.com, you will own the end‑to‑end customer lifecycle across email, SMS, push, and in‑product messaging. You will design and run high‑impact programs that activate new customers, deepen engagement, and grow long‑term subscription value. You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to turn complex genomic and health insights into clear, motivating messages that help people get more value from their DNA every day.
The Impact
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications.
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity.
- Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences.
- Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs.
- Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable.
- Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis.
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly.
- Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences.
- Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design.
- Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership.
- Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments.
- Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey.
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs.
Dominant and Recessive Traits
- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.