Head of Tech to Estrid

Hey you,

Meet Estrid — one of Europe's fastest-growing DTC consumer brands, building a category-defining subscription business in beauty and personal care. With approximately SEK 1 billion in annual revenue and operations across Sweden and the UK, we are a group of dreamers and doers on a mission to create one of the world's greatest consumer brands.

In these past years, we've done more than most thought possible and established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the rest.

About the role

Your Purpose and Impact

As Head of Tech, you own Estrid's full technology landscape, from how we sell and fulfill, to how we make decisions. You'll report directly to the CFO and work at the intersection of finance, operations, and commercial, translating technical complexity into business impact.

Estrid's tech ecosystem has grown alongside the company. The bones are good, but the landscape has evolved organically and it needs a strategic owner who can impose structure, reduce complexity, and set a clear direction for what comes next.

A key ambition: a clean, scalable, AI-ready data infrastructure where well-structured data powers automation, forecasting and better decision-making across the business.

This is not a hands-on coding role. You are the architect, the prioritiser, and the orchestrator.

Some of the things you'll do:

Technology Strategy & Architecture

Own and evolve the roadmap for Estrid's full technology landscape. Identify technical debt, prioritise initiatives and make sure every decision is grounded in business impact — not just technical preference.

Subscription Infrastructure

Own the architecture and evolution of our custom subscription solution, operating alongside Shopify Plus as our core e-commerce platform. Ensure it integrates reliably across ERP, logistics and data systems as we continue to scale.

Data Platform & Integrations

Oversee the BigQuery data warehouse and ETL layer, ensuring reliable data flows across all systems. Work closely with external data partners responsible for modelling and transformation.

Vendor & Resource Management

Coordinate work across internal team members and external development partners. Set priorities, review deliveries critically, and hold vendors accountable for quality outcomes.

Stakeholder Communication

Translate technical decisions, risks and trade-offs into clear business language for the CFO and leadership team. You'll be the bridge between engineering and the rest of the business.

About you

What we are looking for

You don't need to tick every box — but here's what will set you up to thrive:

• Experience owning a complex systems landscape in a scaling organisation

• Strong understanding of Shopify Plus architecture, including headless and API-based integrations

• Experience with data warehouse environments such as BigQuery or equivalent

• Understanding of ERP systems — Microsoft Business Central is a strong plus

• Experience designing or managing integration architectures (ETL, APIs, iPaaS)

• Proven ability to coordinate multiple external vendors and engineering teams

• Strong ability to translate between business and technology — you can hold your own in both rooms
  

Bonus points if you also bring:

• Experience from DTC, subscription commerce or consumer brands

• Understanding of financial data flows and reporting requirements

• Familiarity with dbt or similar transformation tools

• Experience with Stripe or Klarna integrations

• Exposure to advertising platform APIs (Meta, Google, TikTok)

Environment you thrive in

The Estrid culture isn't just something we put on our careers page — it's how we actually operate. Speed. Stay Hungry. High Standards. Keep It Simple. If those four words make you lean in rather than roll your eyes, you'll fit right in.

What you'll get

This is a real seat at the table. You'll shape how a high-growth consumer brand thinks about and uses technology — with the full backing of the CFO and a leadership team that takes systems seriously. For the right person, the impact and growth potential here are significant.

The role is based at our office in Stockholm City. We're a team of around 70 full-time employees, one third with international backgrounds. Our corporate language is English.

Interested?

In this recruitment, Estrid is collaborating with Computer Sweden Recruitment. If you have questions, please reach out to:

Britta Liljegren, Recruitment Consultant
+46 707 711 811
[email protected]

Stay kind,
Estrid