Head of Marketing and Events @NET-A-PORTER

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women.

Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.

NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.

NET-A-PORTER are now seeking a talented Head of Marketing and Events to join APAC team. Some of the essentials for you to know are:

Location: Hong Kong Office

Reporting into: President, APAC

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependant on the type of role you are in

• Our famous staff discount along with exclusive staff sales

• MPF plus voluntary contribution from the company

• Multi-purpose insurance

• Rental Reimbursement Program

• Flexible working

• A chance to be part of a fun and caring team that support each other

Here is a breakdown of what you’ll be doing:

• Overseeing and driving overall brand awareness and deliver revenue and customers targets for APAC region

• Driving annual strategic marketing plan and marketing KPIs for key markets, Hong Kong, Australia, Singapore and rest of APAC, from strategy to implementation

• Monitoring all marketing channels including Paid media (Display, paid search, paid social, re-marketing), Affiliates, CRM, social media, partnership, and events

• Constant collaboration with central team on the above channels to drive maximum performance with local insights and support

• Adapting global campaign and lead local campaigns based on regional retail calendar and seasonality

• Being the brand representative in-market to develop strong local network, identify market insights, competitive intelligence and business opportunities

• Taking accountability of events and collaborate closely with Client Relations and Personal Shopping Team to create bespoke and meaningful activation to acquire and retain HVCs.

• Building relationship with regional external partners and drive influencer strategy in APAC locally

• Driving high net-worth customer acquisition and incremental sales via strategic, partnership marketing

• Support in localization expansion for APAC key markets (incl. identifying site-experience, customer journey barriers; working with related team to improve overall customer experience, content, pricing, currency, taxes & duties, payment, shipping & delivery, and other service offerings)

• Global and regional travels annually for HQ strategy meetings and market visits in key cities

The type of person we are looking for:

• 10+ years of marketing experience ideally gained in a luxury, fashion and/or online retail environment

• Proven track record with digital marketing, partnerships, social media and events

• Proven retail, luxury, and designer fashion experience with passion for the industry

• Strong entrepreneurship, strategic and analytical depth and business acumen and an aptitude for implementation

• Strategic thinker and developer - supporting business efficiency, improvements and growth needs

• Experience in managing a diverse team with different skillset and culture backgrounds

• Motivational leader and always willing to go the extra mile

• Demonstrate operation excellence across the complete spectrum of brand and digital marketing

• Ability to work within tight deadlines while not compromising quality of work, ability to adjust changes in priorities and balance short term needs with long-term initiatives

• Collaborative mind-set, comfortable with managing projects across time zones and collaborating with different departments and teams across the business

• Strong, mature leadership skills, setting benchmark for high performing individuals within the company

• Great communication skills both written and verbal, confident presenter

• Fluent in written and spoken English

From the moment you join the LuxExperience Group we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

 

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Mid-Senior levelWorkplace Type: Hybrid