Marketing Automation & Email Marketing Specialist

We are looking for a Senior Marketing Automation & Email Marketing Specialist with 5–7 years of experience and strong expertise in Pardot (Salesforce Account Engagement). This role will own end-to-end marketing automation and email marketing operations, drive scalable processes, ensure data integrity, and act as a subject-matter expert for campaign execution and marketing-to-sales alignment.

Key Responsibilities:

Marketing Automation (Pardot)

• Own and architect advanced automation using Engagement Studio, automation rules, dynamic lists, and completion actions
• Design and optimize lead lifecycle automation (lead capture, scoring, grading, routing, MQL management)
• Ensure best practices for Pardot–Salesforce integration, sync behavior, and field management

Email Marketing (Core Ownership)

• Own end-to-end email marketing strategy and execution (nurture programs, newsletters, product launches, events/webinars)
• Build and manage scalable email templates, personalization, segmentation, and testing (A/B)
• Drive email performance optimization across deliverability, engagement, and conversion metrics

Salesforce & Campaign Operations

• Manage Salesforce campaigns, campaign member automation, and reporting alignment
• Ensure clean and timely marketing-to-sales handoff (MQL → SQL)
• Proactively troubleshoot Salesforce–Pardot sync, campaign, and data issues

Reporting, Optimization & Governance

• Define and track KPIs for email and automation performance (leads, MQLs, conversion rates)
• Support dashboards and reporting in Salesforce / Pardot
• Create documentation, SOPs, templates, and governance guidelines for automation and email

Stakeholder & Team Collaboration

• Act as a go-to expert for marketing automation and email marketing
• Partner with BU marketers, digital teams, and sales stakeholders
• Mentor junior team members and review automation/email setups as needed

Required Skills & Experience:

Must-Have

• 5–7 years of experience in Marketing Automation & Email Marketing
• Strong hands-on experience with Pardot (Salesforce Account Engagement)
• Deep understanding of Salesforce CRM (Leads, Contacts, Campaigns, Campaign Members)
• Proven experience managing complex nurture journeys and email programs
• Strong analytical, troubleshooting, and process ownership skills

Good to Have

• B2B marketing operations or demand generation experience
• Knowledge of email deliverability, compliance, and optimization best practices
• Experience working in shared-services or multi-BU environments

Preferred Qualifications

• Pardot / Salesforce Marketing Automation certifications (preferred)
• Experience with reporting tools and dashboards (Salesforce, Power BI, Looker, etc.)
• Exposure to workflow or integration automation tools (nice to have)

Soft Skills

• Ownership mindset with attention to detail
• Strong stakeholder management and communication skills
• Ability to balance execution with process improvement
• Comfortable operating independently in a senior role