Regional Marketing Manager

Katy, TX Job Id:  465 # of Openings:  1

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• Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives.
• Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness.
• Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth.
• Support acquisitions, lease-ups, rebrands, transitions, and stabilized assets through strategic marketing planning and execution.
• Conduct market research, competitive audits, and community assessments to evaluate positioning, messaging, and marketing effectiveness.
• Recommend and implement marketing initiatives that maximize performance and return on investment.

• Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams.
• Lead marketing presentations, performance reviews, and strategic planning discussions.
• Prepare and present portfolio updates, quarterly business reviews, marketing assessments, and strategic recommendations.
• Communicate campaign performance, market insights, and actionable recommendations to stakeholders.
• Participate in ownership meetings, operational reviews, and leadership discussions as needed.

• Collaborate with internal specialists and external partners to develop and execute digital marketing strategies, including:
  • PPC
  • SEO
  • Paid Social
  • Geofencing
  • Reputation Management
  • Website Optimization
• Monitor and analyze performance data from GA4, CRM platforms, advertising channels, website analytics, and reporting tools.
• Develop monthly, quarterly, and annual performance reports with actionable insights.
• Conduct website audits to ensure accuracy, brand consistency, user experience, and lead conversion effectiveness.
• Oversee website launches, redesigns, migrations, and content updates.
• Audit online listings and directory platforms to ensure accuracy and brand compliance.
• Analyze lead attribution, CRM data integrity, and conversion metrics to support data-driven decision-making.
• Partner with onsite teams to improve lead management, follow-up processes, and conversion rates.

• Develop and manage annual marketing budgets for assigned communities.
• Monitor marketing expenditures and ensure alignment with approved budgets and business objectives.
• Evaluate marketing investments and recommend adjustments to maximize ROI.
• Support annual budgeting and forecasting processes with Operations and ownership groups.
• Track spending across advertising, creative services, websites, photography, signage, resident engagement initiatives, and related marketing expenses.
• Review vendor proposals, invoices, and project estimates for accuracy and budget compliance.
• Maintain accurate budget documentation and provide financial updates to stakeholders as needed.

• Serve as a marketing consultant and resource for onsite teams and operational leadership.
• Support the development and delivery of training programs, presentations, and best-practice resources.
• Ensure brand standards are consistently maintained across all marketing channels and customer touchpoints.
• Monitor reputation management trends and communicate their impact on leasing performance and brand perception.

• Manage multiple marketing projects across communities while balancing priorities, deadlines, and stakeholder expectations.
• Coordinate with website providers, digital agencies, photographers, designers, printers, signage vendors, and other partners.
• Oversee the development of marketing collateral, branding materials, photography, video assets, presentations, and community resources.
• Manage creative projects from concept through implementation while ensuring quality, consistency, and adherence to brand standards.
• Support property launches, rebrands, acquisitions, and transitions through effective project coordination.
• Review creative deliverables and digital assets for accuracy, functionality, and alignment with company objectives.
• Coordinate vendor billing and invoice processing to support accurate budget tracking.

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
• 3–5+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or related industries.
• Experience managing multiple projects, stakeholders, properties, or business units simultaneously.
• Strong understanding of marketing strategy, digital marketing, branding, analytics, and performance reporting.
• Experience presenting recommendations, insights, and performance results to clients, ownership groups, and leadership teams.
• Excellent written, verbal, presentation, organizational, and interpersonal communication skills.
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.

Pay Range: $70,000 - $80,000 per year