Marketing Automation and Website Specialist (on-site)

We are seeking a highly motivated and technically skilled Marketing Automation and Website Specialist to drive the development, optimization, and automation of Delta Electronics EMEA’s digital marketing ecosystem, with a strong focus on marketing technology, programming, AI-driven automation, and marketing platform development. In this role, you will play a key role in transforming traditional marketing operations into a more data-driven, automated, and digitally connected environment.

Responsibilities:

Marketing Automation & Workflow Optimization:

• Lead and drive the development of marketing automation workflows and digital processes to improve operational efficiency.
• Evaluate, implement, and optimize AI-driven tools for marketing operations, content management, analytics, and workflow automation.
• Develop and continuously enhance internal digital marketing platforms, dashboards, and system integrations.
• Identify opportunities to automate repetitive marketing tasks, reporting processes, and operational workflows.
• Optimize and manage integrations between all existing MarTech Stack

Marketing Platform Development:

• Lead and drive the development and programming of internal digital platforms, portals, and web-based tools to support marketing and business operations.
• Develop user-friendly interfaces and ensure strong UI/UX principles across digital platforms.
• Build and optimize integrations between internal systems, APIs, AI services, and external platforms.
• Lead the implementation and orchestration of AI-driven workflows, agents, assistants, and automation solutions.
• Ensure digital platforms follow modern development standards, security practices, and maintainable architecture.
• Collaborate with stakeholders to translate business needs into scalable digital tools and platform features.
• Continuously explore innovative technologies and programming approaches to improve digital experiences and operational efficiency.

Website Management:

• Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
• Collaborate with the corporate team to ensure seamless integration with the CMS.
• Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
• Monitor website performance and identify areas for improvement.
• Oversee the day-to-day management and maintenance of the company’s websites.
• Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.

Intranet Management

• Collaborate with internal teams to develop and maintain an engaging and informative intranet.
• Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.

Innovation & Leadership:

• Proactively identify new opportunities for digital marketing growth and innovation.
• Stay up-to-date on the latest industry trends and best practices.

• Bachelor’s degree in Marketing Technology, Computer Science, Information Technology, Digital Media, Web Development, or a related field.
• 3+ years of experience in marketing technology, digital platform development, automation, website management, or related roles.
• Strong understanding of marketing automation, digital ecosystems, and MarTech platforms.
• Experience with website technologies, CMS platforms, APIs, and system integrations.
• Hands-on experience with programming or scripting languages such as JavaScript, Python, SQL, or similar technologies.
• Knowledge of HTML, CSS, JavaScript, and modern web development practices.
• Experience with AI-driven tools, workflow automation platforms, or AI integration technologies is highly preferred.
• Understanding of UI/UX principles and responsive digital experience design.
• Experience with analytics and reporting platforms such as Google Analytics, Looker Studio, Power BI, or similar tools.
• Experience with automation platforms such as Power Automate, Zapier, Make, n8n, or similar tools is considered a plus.
• Strong analytical thinking, problem-solving, and project ownership mindset.
• Strong attention to detail and organizational skills.
• Fluent English speaking and writing is required; German or French is a plus.
• Excellent written and verbal communication skills.