Email Marketing Specialist I

EMAIL MARKETING SPECIALIST I

REPORTS TO: DIRECTOR OF MARKETING & MEDIA

STATUS: NON-EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

 

The Email Marketing Specialist I is responsible for executing email campaigns for Boot Barn.  This includes end-to-end email campaign and program management such as production, deployment, coding HTML, tracking, link building and more.  This position will support a fast-paced team focused on driving customer engagement through email newsletters, trigger communications, lifecycle marketing, as well as promotional and event campaigns. This position ensures that all email initiatives are executed on time and in accordance with business goals.

The Email Marketing Specialist will report to the Email Marketing Manager and work closely with the Creative team to execute daily email campaigns, positively affect customer engagement, satisfaction and retention. 

 

Essential Duties and Responsibilities

• Collaborate with the Email Marketing Manager to develop email campaigns in accordance with the Integrated Calendar
• Code emails with HTML, pull relevant links and tracking codes on all email assets for e-commerce, store and event support for promotional offers, lifecycle marketing and special events
• Create emails using Cordial, pull audiences, and schedule campaigns following the Integrated Calendar and ensure emails are deployed on time
• Implement A/B testing for testing to improve engagement, open-rates, click-through rates and conversion
• Optimize emails for both desktop, tablet and mobile devices
• Partner with the creative team using Base Camp, email team and supervisor and follow the QA processes to ensure emails are accurate
• Pull accurate lists partnering with Email Marketing Manager and the Email Analytics team for audiences, segmentation and testing to deploy emails that meet the business goals and email best practices
• Deploy emails and partner with Email Analytics team to monitor deliverability issues
• Log & monitor any bugs in the email marketing program and effectively get these issues resolved by working closely with Email Analytics and ESP to fix or improve any issue
• Continually review email best practices to improve all email communications and deliverability
• Provide ongoing maintenance of email templates keeping templates up to date with HTML code for all brands, event emails and store emails.
• Monitor and track competitor emails
• Ensure customer email replies are addressed and forwarded to the proper channels and unsubscribe and subscribe customers as requested
• Any other duties as assigned by supervisor
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.