TikTok Shop – Brand Campaign Manager

About the team As the Brand Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc, to support our ongoing e-commerce growth. You will collaborate with cross-functional teams to create innovative and engaging campaigns that drive brand awareness, user engagement, and business growth.

Responsibilities

• End-to-End Campaign Execution: Develop and implement integrated brand campaigns (TikTok Shop Super Brand Day and New Arrivals) for renowned brands, ensuring seamless execution from strategy to launch.
• Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
• Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
• Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
• Industry & Consumer Insights: Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
• Proven ability to manage large-scale brand activations/ campaigns with measurable success.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent collaboration and project management skills.

Preferred Qualifications:

• MBA or advanced degree is a plus.
• Curious, self-motivated and always have a drive for something new.
• Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.