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Job Description
Senior Marketing Manager
Department: Growth Businesses
Employment Type: Full Time
Location: Philippines
Description
We’re looking for a hands-on, creative Senior Marketing Manager to help launch and scale our Darkstores vertical in a new Southeast Asian market.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.
Key Responsibilities
- Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities
- Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking
- Work closely with Product to shape in-app placements, messages, and user flows
- Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys
- Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution
- Partner with local teams to deeply understand user needs and adapt communications to local culture
- Track performance, run experiments, and iterate fast based on data and insights
- Bring fresh creative approaches and help define the brand’s presence in the market
Skills, Knowledge & Expertise
- Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces
- Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline)
- Experience working with or promoting products in Southeast Asian markets is a strong plus
- Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.)
- Ability to work in ambiguity, set structure from scratch, and move fast
- Data-driven mindset with a creative edge
- Strong communication skills and comfort working cross-functionally
- Fluent English
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.