Director, Digital Demand, Scale Programs, Social, Customer Advocacy at Google

Drive the strategic vision for how digital advocacy and social programs generate measurable demand and brand equity across diverse markets.
Build and manage "always-on" digital platforms that identify, nurture, and automate customer evidence at a scale of thousands, moving beyond manual references to a programmatic engine.
Utilize advocacy assets and social selling strategies to proactively create new leads and accelerate existing opportunities within the sales funnel.
Define regional standards for Agentic AI to automate customer interactions and demand signals while maintaining a "human-in-the-loop" framework for brand authenticity.
Architect a peer-to-peer engine that empowers Google experts and customer creators to drive market discovery and demand on platforms like LinkedIn, WeChat, and Line.

Director, Digital Demand, Scale Programs, Social, Customer Advocacy