Brand Marketing Manager

Develop, implement, and execute the marketing strategy to position Tinder in the US Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners Bachelor's degree (business, communications, advertising, media, or related field preferred) 5+ years of proven experience with brand strategy Experience working with small and large agencies, from leading briefs to 360 execution and delivery Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change Organized, attentive to detail, and proactively takes initiative Outstanding verbal and written communication skills, including the ability to present confidently to leadership Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)