Develop a deep understanding of client needs basis their measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
Design and execute measurement studies (e.g., conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) for clients and optimize for success ensuring there is a read on uplift.
Triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
Partner with Account Executives (AE) and media effectiveness to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Measurement Implementation Expert, gTech Ads, (English, German)

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