Sr Mgr, Growth Activation & AI Execution

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Growth Activation & AI Execution Sr. Manager 

Location: India | Full-Time, Permanent | Global Growth Marketing 

Reports to: Global Growth Marketing Leader 

Role Summary 

This is a full-time role owning paid media execution, organic social strategy, intent activation, and AI workflow operations for Marketing at RUCKUS Networks.  

You will run and optimize paid campaigns, manage the full organic social program, execute coordinated intent activation motions, and embed AI into daily execution across both paid and organic channels. This role operates at the intersection of demand generation and brand presence: advancing pipeline through paid while building credibility and share of voice through organic. 

AI is core to how this role operates, not a supplemental tool. You will build and document repeatable AI-assisted workflows across planning, content creation, optimization, listening, and reporting. One role running documented AI workflows operates at the capacity and consistency that would otherwise require a larger team. 

Who You Are 

• Hands-on paid media operator with strong analytical instincts and a bias toward action 

• Experienced B2B social media marketer who connects organic content to measurable demand outcomes 

• AI-native: you use AI tools daily, build repeatable workflows, and improve them over time 

• Data-driven, focused on MQL quality and pipeline impact over vanity metrics 

• Strong writer and editor who makes complex technical topics clear without promotional language 

• High bar for brand accuracy, technical claims discipline, and tracking hygiene 

• Clear communicator and effective cross-functional partner across Marketing and Sales 

• Comfortable moving fast with imperfect inputs in a lean, agile environment 

Key Partners 

• Product Marketing: messaging, proof points, offers, launch content 

• Regional Marketing: priority segments, geo focus, local execution, feedback loop 

• Marketing Ops: routing, scoring, reporting, attribution hygiene, UTM governance 

• Brand and Creative: ad creative, organic visuals, rapid variants, brand compliance 

• Web and Digital: landing pages, forms, conversion paths, CRO 

• SDR Leadership: high-intent follow-up motion, SLAs, lead quality feedback 

• Corporate Communications and PR: launch alignment, brand voice 

• Sales Leadership and Sellers: share-ready content, social amplification, executive visibility 

Scope 

Paid Channels 

• Paid social (LinkedIn, Google, YouTube, Reddit, and others), search, peer-review communities (G2, Gartner Peer Insights, TrustRadius), and programmatic display; channel mix expands as performance justifies 

• Competitive displacement motion through peer-review platforms 

• Intent data: ZoomInfo account tiering, list hygiene, and weekly refresh 

• Coordinated motion: paid + email + SDR + offer/CTA run as one program 

• Attribution and tracking through Salesforce 

Organic Social Channels 

• LinkedIn, YouTube, Reddit, and other priority channels as defined by audience fit and business priorities 

• Multi-format social content: short video, carousels, proof-point posts, event and launch highlights, thought leadership 

• Community engagement and employee advocacy programs 

• Executive visibility: President LinkedIn presence and posting cadence 

• Sales enablement content: share-ready posts, talk tracks, and messaging guardrails 

Responsibilities 

Own Paid Media Execution 

• Run and optimize paid campaigns across social platforms, search, peer-review communities, and programmatic channels 

• Manage budgets, bids, targeting, and creative rotation 

• Build and maintain clean campaign structure, naming conventions, UTM standards, and Salesforce-aligned conversion tracking 

• Execute a weekly test cadence across audience, message, offer, and creative 

• Make weekly optimization decisions and document the rationale 

Run the Intent Activation Motion 

• Tier accounts by intent level using ZoomInfo; maintain list hygiene weekly with Marketing Ops 

• Activate accounts within defined SLA windows by intent tier: high-intent accounts get immediate paid, email, and SDR coordination; lower tiers follow a structured sequence to avoid signal decay 

• Coordinate paid, email, and SDR channels per tier so each reinforces the other 

• Keep offers and CTAs consistent across paid and email by tier: high intent drives direct conversion, medium intent advances with ROI and proof assets, low intent builds familiarity with educational content 

• Run a competitive displacement motion through peer-review platforms including targeting, offers, landing paths, and coordinated follow-up 

Lead Organic Social Strategy and Execution 

Strategy 

• Define a targeted social strategy tied to RUCKUS personas and business priorities 

• Set clear roles, goals, and success metrics for each channel; prioritize based on audience fit and impact 

• Publish the channel strategy across Sales and Marketing so teams understand what to share and where to engage 

• Establish a baseline in the first 30 to 60 days, then set quarterly KPI targets with Growth Marketing and Marketing Ops 

Daily Execution 

• Own the social calendar and publishing cadence on priority channels 

• Develop and produce multi-format content: short video, carousels, proof-point posts, event and launch highlights 

• Write and edit clear copy that avoids promotional or cliche language; verify technical claims before publishing 

• Manage engagement, moderation, and community response using repeatable playbooks 

• Engage in priority communities including Reddit with a value-first approach that respects community norms 

• Enable employee advocacy with share-ready posts, simple talk tracks, and clear guardrails 

• Run a repeatable internal amplification motion for launches and events: package content within 24 to 48 hours with approved claims and escalation paths 

• Support President LinkedIn visibility: draft and edit posts, maintain a consistent cadence, and share monthly performance insights 

Protect the Brand and Build Competitive Differentiation 

• Keep voice, visuals, and claims consistent and accurate across paid and organic content 

• Build content around messaging pillars and differentiators to reinforce positioning at every stage of the buying process 

• Track competitor paid and organic activity; identify whitespace and recommend themes RUCKUS can own with proof 

• Partner with Brand and Creative to maintain visual consistency while staying native to each platform 

• Translate differentiators into repeatable narratives backed by outcomes and real-world context 

Support Launches and Close the Feedback Loop 

• Partner with Product Marketing and Corporate Comms to translate launch messaging into channel-ready paid and organic content 

• Collaborate with Event Marketing to support event moments before, during, and after 

• Align with Field and Channel Marketing on co-marketing moments; leverage approved content and proof points 

• Close the loop with Sales, Field, and Marketing: bring performance feedback forward so content and channel choices improve each cycle 

Build, Own, and Improve AI Execution Workflows 

AI is a core function of this role across both paid and organic channels. You will use AI tools to improve the speed and quality of execution and to build workflows the team can run independently. 

• Generate creative and copy variants at speed using AI with brand and claims guardrails in place 

• Build and maintain an AI-assisted social messaging framework: reusable prompts, guardrails, voice and claims rules, and do/do-not examples to scale planning and iteration across launches and content themes 

• Use AI for structured test planning, hypothesis tracking, and learning capture across paid and organic 

• Build AI-driven optimization routines including anomaly detection and budget shift recommendations 

• Use AI to accelerate social listening, competitive tracking, and content brief generation 

• Automate weekly performance summaries that explain what changed, why, and what happens next 

• Continuously improve AI workflows to reduce manual work and increase learning velocity 

• Document all AI workflows so they are transferable and not dependent on any one person 

Own Measurement and Reporting 

• Ensure all campaigns are mapped correctly in Salesforce with clean tracking 

• Lead weekly performance reviews with clear decisions, owners, and timelines 

• Deliver weekly reporting that answers: what changed, why, and what happens next 

• Report monthly on organic social performance by channel, theme, and KPI 

• Recommend budget shifts and test sequencing based on results 

• Partner with Marketing Ops on attribution governance, UTM hygiene, and dashboard maintenance 

Improve Conversion Paths 

• Partner with Web and Digital on landing page and form performance 

• Recommend CRO updates based on data and track impact after changes ship 

• Ensure paid and organic social traffic is routed to optimized, UTM-tagged destinations 

Metrics 

This role optimizes for outcomes, not clicks or vanity metrics. 

Paid Campaign Performance 

• CTR, CPC, landing page view rate, landing page conversion rate, cost per form fill 

Lead Quality 

• MQL volume, cost per MQL, MQL rate (form fill to MQL), MQL-to-opportunity rate, speed-to-MQL by intent tier 

Pipeline Visibility 

• Pipeline sourced and influenced from paid and social where attribution supports it 

• Cohort-based reporting to show directional impact as opportunities mature 

Intent Execution 

• SLA compliance by tier, tier movement over time, percent of spend and engagement from target account segments 

Organic Social Performance 

• Engagement quality (comments, shares, saves, meaningful clicks) by channel and theme 

• Meaningful traffic to priority destinations (UTM-tagged sessions, form fills, registrations) 

• Audience growth by relevance: ICP titles, functions, industries where measurable 

• Share of voice on priority topics versus key competitors, using consistent benchmarks 

• Launch content live within 24 - 48 hour SLA 

Executive Visibility 

• Sustainable posting cadence for President LinkedIn; engagement quality and top themes reviewed monthly 

AI Operating Model 

• AI workflows documented, used consistently, and improved quarterly 

• Cycle time improvement across key motions (brief to draft to review to publish) while maintaining quality and brand guardrails 

Operating Rigor 

• Weekly insights summary: what changed, why, and what happens next week 

What Success Looks Like at 90 Days 

• Consistent operating rhythm: paid tests run weekly and organic publishing cadence is live 

• Learnings documented across paid and organic; reporting is decision-oriented 

• Intent tiers activate on time with aligned paid, email, SDR, and CTAs 

• Organic social strategy is documented and shared across Sales and Marketing 

• Reporting is clean in Salesforce and covers both paid and organic performance 

• Measurable improvement in cost per MQL, MQL quality, and speed-to-MQL 

• Executive LinkedIn cadence is established and on brand 

• AI workflows are used daily, documented, and improving over time 

Requirements 

• 6 or more years of hands-on B2B paid media execution across paid social, search, and peer-review or community platforms; LinkedIn Ads and Google Ads experience required 

• 3 or more years in B2B social media marketing with demonstrated ability to connect organic content to pipeline outcomes; technology sector experience preferred 

• Demonstrated ability to build and use AI-enabled workflows in day-to-day marketing operations 

• Experience with intent data platforms and account-based targeting; ZoomInfo preferred 

• Hands-on LinkedIn Campaign Manager experience: building, launching, and optimizing campaigns 

• Working familiarity with Salesforce and paid-to-MQL measurement 

• Strong writing and editing skills: you make complex topics clear without promotional language 

• Strong analytical skills: turns data into clear, documented actions 

• High bar for brand accuracy, technical claims discipline, and tracking hygiene 

• Sound judgment in public channels and communities 

• Effective cross-functional collaborator across Marketing and Sales 

• Business-fluent in English; able to write, present, and collaborate effectively in a global English-speaking environment 

Nice to Have 

• Enterprise tech or infrastructure marketing experience 

• Experience with landing page conversion optimization and experimentation 

• Experience with social management and listening tools 

• Familiarity with Reddit and community-driven engagement in a B2B context 

 #LI-TN1

Why Join Us?
Vistance Networks shapes the future of communications technology, pushing past what is possible. We deliver solutions that bring reliability and performance to a world always in motion. Our global team of innovators and employees are trusted advisors who listen to customers first, then deliver value.

RUCKUS Networks delivers purpose-driven enterprise networks that enable superior business outcomes in demanding environments. Our solutions combine AI-powered automation, proactive network assurance, and context-aware security, providing exceptional performance with simplified management.

If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next…..come connect to your future at Vistance Networks.

Vistance Networks is an Equal Opportunity Employer (EEO), including people with disabilities and veterans.

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