Assistant Retail Marketing Manager

Department: Brand Marketing

Employment Type: Permanent - Full Time

Location: Head Office, London

Reporting To: nav kaur

Description

Key Responsibilities

• Support the development and execution of the retail marketing strategy, ensuring alignment with wider business objectives and commercial priorities.
• Adapt global marketing calendars and campaign toolkits for the UK retail channel, delivering impactful 360° marketing campaigns, product launches and events.
• Collaborate with internal stakeholders to develop innovative activation plans, campaign content and launch strategies that drive engagement and customer acquisition.
• Lead the planning and execution of in-store events, promotional activities and retail experiences that enhance brand visibility and customer connection.
• Support Joint Business Planning (JBP) initiatives by partnering with National Account Managers and retail partners to secure and deliver effective marketing support.
• Drive key retail performance indicators, including footfall, traffic, average order value, basket size, customer acquisition, CRM growth and loyalty across retail channels.
• Develop and deliver comprehensive retail marketing toolkits, including POS materials, digital assets, PDP content, seasonal campaigns and promotional support.
• Monitor and support visual merchandising standards, ensuring retail environments align with brand guidelines, planograms and key campaign objectives.
• Manage relationships with agencies, suppliers and retail partners to deliver high-quality marketing materials while identifying opportunities for cost efficiencies.
• Analyse campaign performance, provide actionable insights and present recommendations to optimise future retail marketing activity.

Skills, Knowledge and Expertise

• Proven experience in retail, trade or brand marketing, ideally within beauty, luxury, lifestyle or FMCG sectors.
• Strong understanding of omni-channel retail marketing and customer engagement strategies.
• Experience managing integrated marketing campaigns from concept through to execution and evaluation.
• Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong commercial awareness with an understanding of retail KPIs and business planning processes.
• Experience working closely with retail partners, account teams and cross-functional stakeholders.
• Knowledge of visual merchandising principles and in-store activation strategies.
• Strong analytical skills with the ability to interpret campaign data and provide performance insights.
• Exceptional communication, presentation and relationship-building abilities.
• Highly organised with strong attention to detail, budget management experience and a proactive, solutions-focused approach.

Benefits

• We operate a Hybrid Working Policy which means three days in our Baker Street (London) offices and two days working from home. We also offer flexible working hours, core hours are between 10am - 4pm.  
• 27 days holidays plus your birthday off!
• Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more) 
• Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more 
•  Company Pension Scheme 
• Healthcare Cash Plan (with Dental) 
• Access to Medicash Plan - which covers a broad range of medical services
• Employee Assistance Programme for all Associates and their families 
• Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards 
• Much, much more!