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Job Description
- Design and execute studies to measure the causal impact of our marketing on key brand metrics like awareness, favorability, and consideration, using techniques from survey analysis to quasi-experimental methods.
- Use ML to understand what features of viewer marketing campaigns drive the most impact on both brand perception and behavior especially among causal users of YT.
- Design experiments and measure the efficacy of cultural moments as a wrapper for other marketing initiatives at YouTube (e.g., shorts creator adoption, genai tools).
- Measure impact of paid and organic social marketing on driving viewer growth and understand opportunities for converting viewers to YouTube from competitors.
- Work with Product and Marketing to design experiments around insights.