Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including paid media, email, app store, and in-product messaging) to accelerate the growth of Google Wallet and Google Pay.
Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance.
Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
Analyze campaign performance data and user behavior to extract actionable insights, uncover net-new growth levers, and streamline the user conversion funnel.
Partner closely with growth experts across Payments Marketing, Product Management, Engineering, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.

Growth Marketing Manager, Payments

Job Description