mCommerce Marketing Manager, Apps Go-To-Market, Google Play at Dahl Consulting

Shape the product marketing strategy and run innovative, scalable marketing campaigns to launch mCommerce features.
Co-develop the promotional lifecycle strategy, including merchandising and Customer Relationship Management (CRM). Manage promotional calendars across verticals and surfaces, ensuring the timely pursuit and securing of offers with cross-functional teams.
Implement strategic offer programming by facilitating cross-functional teams and working with partner marketing to develop campaigns. Produce core value proposition materials for critical partnership types such as Telcos and Original Equipment Manufacturers (OEMs).
Translate detailed user insights and market trends into actionable solutions. Design and launch experimentation to aid in future product refinements and contribute to Business Requirement Documents for new lifecycle.
Own the internal processes required for smooth campaign launches, including securing necessary approvals from Legal, Regulatory, and Finance. Oversee vendor tasks and the QA process.

mCommerce Marketing Manager, Apps Go-To-Market, Google Play