Principal Product Manager, Vogue
Job Description
Job Description
Location:
New York, NYAbout the Role
Condé Nast is looking for a Principal Product Manager to lead digital product for Vogue — the most influential fashion and culture brand in the world.
This is a principal-level role. You won't just execute a roadmap — you'll own the product vision, set the standard for what great looks like, and be accountable for outcomes across one of the most recognisable media brands on the planet. You'll influence engineering, editorial, commercial, and senior leadership, often without direct authority, and you'll move the organisation through the quality of your thinking and the clarity of your decisions.
This isn't a role for someone who manages a backlog. It's a role for someone who reads Vogue religiously, has strong opinions about the product, and wants to shape what it means to experience this brand digitally — across web and app — with experimentation, prototyping, customer and data at the centre of how they work.
You are AI-native — not curious about AI, but already building with it. You bring that lens to every product decision, and you move fast: from idea to prototype to test to ship.
Vogue commands one of the largest and most loyal audiences in digital media. Hundreds of millions of people experience this brand through the products you'll own. Your job is to grow that audience, deepen it, and make it impossible to leave — through a web experience that earns every visit and an app that earns a place on the home screen.
What You'll Own
Product Vision & Brand Stewardship
Own the product strategy and roadmap for Vogue's digital experiences — web, app, and whatever comes next.
Develop a deep, specific point of view on what makes Vogue's product exceptional: the intersection of fashion authority, cultural relevance, and the world's most discerning audience.
Protect and extend what makes Vogue irreplaceable while pushing its digital experience into genuinely new territory — the brand deserves a product that matches its editorial ambition.
Audience Growth & Web Experience
Own the product strategy behind Vogue's web audience — UPVs, recirculation, session depth, and the content discovery experiences that turn a single visit into a habit.
Define and drive the metrics that reflect how Vogue's audience actually behaves: not just traffic, but engagement depth, return frequency, and content interaction quality.
Build experiences that scale Vogue's reach without diluting what makes it Vogue.
App Growth & Engagement
Own the Vogue app as a distinct product surface — with its own engagement model, retention strategy, and reason to exist beyond the web.
Develop a sharp point of view on what the Vogue app should be: a destination for the most engaged readers, a personalisation engine, a daily habit. Then build toward it.
Define the app-specific metrics that matter and drive them through structured experimentation.
AI-Powered Personalisation
Lead Vogue's investment in AI-powered product experiences: personalised editorial surfaces, smart content discovery, style recommendations, and search — built to serve readers who know exactly what they want and readers who don't yet know they want it.
Stay at the frontier of what AI makes possible in fashion and culture media; bring informed, practical perspectives on what to build, buy, or partner on.
Prototype first — use AI tools to pressure-test ideas before committing engineering resources, and move fast from concept to artifact to test.
Experimentation & Product Analytics
Own the experimentation programme for Vogue — design, run, and analyse A/B and multivariate tests across the full digital experience.
Define the metrics that matter: engagement depth, retention, content interaction, app activation, and the audience KPIs that reflect Vogue's unique readership.
Build a culture of hypothesis-driven development — every major product decision is grounded in data and validated through structured testing.
Self-sufficient when it comes to pulling your own data, interpreting it, and setting up dashboards and instrumentation when needed.
Translate quantitative signals and qualitative user research into clear product direction; communicate findings compellingly to editorial and senior stakeholders.
Commerce
Vogue has decades of authority over how the world's most influential readers discover and buy fashion. Your job is to make sure the product reflects that — building shopping and discovery experiences that feel earned, not bolted on, and that convert without compromising the brand.
Editorial Partnership
Build genuine, trust-based partnerships with Vogue's editorial team — understand their creative process, respect their craft, and find where product can amplify their work without diluting it.
Serve as the bridge between editorial vision and technical possibility, translating fluently in both directions.
Co-develop product experiences that feel native to Vogue's voice and sensibility — a Vogue feature should feel like Vogue.
Prioritisation & Delivery
Drive product prioritisation within a 12 month horizon, balancing near-term delivery with longer-term bets.
Lead cross-functional teams across editorial, design, engineering, and project management to ship features that move the needle.
Convert business objectives into clear development plans and follow through on delivery.
Define and refine OKRs for your product area; manage agile ceremonies and day-to-day planning.
Stakeholder Communication
Align senior stakeholders to the product roadmap; communicate updates, blockers, and decisions proactively and clearly.
Write sharp product briefs and gain buy-in on new approaches.
Own all product documentation — strategy, status, and decisions.
What We're Looking For
10+ years of product management experience in digital media, publishing, or consumer-facing products — with a track record of shipping great web and app experiences, not just managing roadmaps. You can point to specific things you built, what they moved, and what you learned.
A genuine Vogue reader — you have opinions about the product, you understand what makes the brand's voice and audience distinct, and you experience it as a reader, not just a PM.
You know what best-in-class looks like for a consumer content experience and you hold your team to that standard. You benchmark against the best publishers and platforms — not just direct competitors — and you bring that context into every product conversation.
Business-minded — you can size a market, write a business case, and hold your own in a commercial conversation. You understand how product decisions connect to revenue, audience growth, and long-term brand value, and you can articulate that clearly to senior stakeholders without needing someone to translate for you.
Experimentation fluency — you've owned or deeply contributed to A/B testing programmes; you know how to design valid tests, interpret results, and drive decisions from data.
Strong product analytics chops — comfortable with data tracking tools, funnel analysis, cohort analysis, and building the instrumentation that makes good measurement possible.
App product experience — you've owned or significantly contributed to a consumer app; you understand the distinct dynamics of app engagement, retention, and growth versus web.
A prototyper's instinct — you move fast from concept to artifact; you've used Figma, no-code tools, AI tools, or whatever it takes to make ideas tangible quickly.
AI-native orientation — you already use AI in your daily work, you've shipped or contributed to AI-powered features, and you think of AI as a core capability, not an add-on.
Experience with fashion, luxury, or culture products — you understand what great looks like in this space and have strong opinions about the gap between what exists and what could.
Editorial partnership experience — you know how to earn trust with editors, navigate creative culture, and build products that feel editorially authentic.
Comfort with ambiguity — you've operated in large, complex organisations where the path wasn't always clear. You've driven alignment without direct authority, across teams with competing priorities, and you've kept things moving anyway.
You make the people around you better — whether that's a junior PM, a designer, or an engineering partner, you raise the standard of the work without being asked to.
Strong written and verbal communication skills; comfort working across time zones and functions.
Bachelor's or Master's degree.
Bonus: experience at a media or publishing company — you already know the rhythms of editorial culture and the constraints of platform-dependent publishing.
The expected base salary range for this position is from $185,000-215,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.