Supervisor, Strategy

Company description PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart stay “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. Overview Planning Supervisors (or Managers) lead the development and execution of integrated media plans that align with client business objectives. They act as the bridge between strategy and activation—owning plan quality, guiding junior team members, and ensuring campaigns deliver against performance and brand goals. • Own end-to-end media planning for assigned accounts • Translate strategy into actionable, channel-level plans • Lead day-to-day client and internal collaboration Responsibilities 1) Strategy & Planning • Develop cross-channel media strategies (TV, Digital, Social, OOH, Audio, etc.) • Translate client objectives into media approach, channel roles, and allocations • Apply audience insights, research, and performance data to inform planning • Ensure plans align with broader marketing strategy and campaign priorities 2) Plan Development & Execution • Build and oversee tactical media plans, ensuring feasibility and accuracy • Manage budget allocation, flighting, and media mix decisions • Monitor campaign pacing, optimization, and delivery timelines • Coordinate with activation / investment teams for execution and optimization 3) Performance & Optimization • Analyze campaign results and extract actionable insights • Optimize channel mix, targeting, and creative deployment • Define KPIs and measurement approach in partnership with analytics teams 4) Client & Cross-Functional Leadership • Serve as a key point of contact for client planning discussions • Collaborate with creative, analytics, social, and partner teams • Present media strategies, POVs, and performance updates • Lead internal and external status calls 5) Team Leadership & Development • Manage and mentor planners / junior staff • Review work for quality, accuracy, and strategic rigor • Delegate tasks and guide development of team skills 6) Innovation & Thought Leadership • Bring forward new media opportunities, partners, and technologies • Identify test-and-learn opportunities and emerging trends • Contribute to agency POVs and standard processes Qualifications Key Skills • Critical thinking & communications planning • Data analysis and performance optimization • Budget management and forecasting • Cross-channel media expertise • Team leadership and stakeholder management • Strong presentation and storytelling abilities • Ability to remain organized in a fast-paced environment Qualifications • Bachelor’s degree in Marketing, Advertising, Business, or related field • 3+ years of experience in media planning or strategy • Experience managing campaigns across multiple channels and budgets • Prior experience leading or mentoring junior team members Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/4/2026.

Key Skills • Critical thinking & communications planning • Data analysis and performance optimization • Budget management and forecasting • Cross-channel media expertise • Team leadership and stakeholder management • Strong presentation and storytelling abilities • Ability to remain organized in a fast-paced environment Qualifications • Bachelor’s degree in Marketing, Advertising, Business, or related field • 3+ years of experience in media planning or strategy • Experience managing campaigns across multiple channels and budgets • Prior experience leading or mentoring junior team members

1. Strategy & Planning • Develop cross-channel media strategies (TV, Digital, Social, OOH, Audio, etc.) • Translate client objectives into media approach, channel roles, and allocations • Apply audience insights, research, and performance data to inform planning • Ensure plans align with broader marketing strategy and campaign priorities 2) Plan Development & Execution • Build and oversee tactical media plans, ensuring feasibility and accuracy • Manage budget allocation, flighting, and media mix decisions • Monitor campaign pacing, optimization, and delivery timelines • Coordinate with activation / investment teams for execution and optimization 3) Performance & Optimization • Analyze campaign results and extract actionable insights • Optimize channel mix, targeting, and creative deployment • Define KPIs and measurement approach in partnership with analytics teams 4) Client & Cross-Functional Leadership • Serve as a key point of contact for client planning discussions • Collaborate with creative, analytics, social, and partner teams • Present media strategies, POVs, and performance updates • Lead internal and external status calls 5) Team Leadership & Development • Manage and mentor planners / junior staff • Review work for quality, accuracy, and strategic rigor • Delegate tasks and guide development of team skills 6) Innovation & Thought Leadership • Bring forward new media opportunities, partners, and technologies • Identify test-and-learn opportunities and emerging trends • Contribute to agency POVs and standard processes