Job Description
Anderson-Negele is seeking a Global Marketing Manager to lead the company’s marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions.
This role translates customer insights, product priorities, and market opportunities into clear, high-impact marketing programs that deliver measurable business results. The position partners closely with Product Management, Sales, and Digital teams to ensure alignment with company strategy and customer needs.
The Global Marketing Manager will serve as a player/coach, directly contributing to strategic marketing initiatives while leading a small marketing team. This role is ideal for a leader who enjoys building, optimizing, and executing, not just directing, and who wants to shape how marketing contributes to growth in a more data-driven and scalable way.
Key Responsibilities
Lead and Develop a Global Team
Manage and develop a team of 3 global marketing professionals
Set clear priorities aligned to commercial goals and growth initiatives
Coach the team on digital execution, ownership mindset, and accountability
Marketing Strategy & Commercial Alignment
Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
Campaigns, Content & Brand Execution
Lead campaigns, content, and communications across web, email, collateral, and events
Manage trade shows, ABM programs, and sales enablement
Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
Marketing Operations & Performance
Own marketing systems and reporting (HubSpot, Salesforce, analytics)
Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
Demand Gen & Digital Marketing
Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture
Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization
Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation
What a successful candidate brings to the table:
Strong commercial mindset—links marketing directly to revenue impact
Highly data-driven and analytical, with a focus on measurable outcomes
AI-forward mindset to improve marketing productivity, analytics, and engagement
Comfortable with technical products and industrial B2B environments
Proven ability to drive demand generation and digital transformation
Excellent cross-functional collaborator who brings alignment and clarity
Bias for action with ability to operate in a lean, fast-paced environment
Required Experience
Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
Proven success in hands-on demand generation and digital marketing
Experience in leading and developing small, high-impact teams
Strong commercial mindset with the ability to link marketing to revenue outcomes
Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
Ability to translate complex offerings into clear, compelling customer value
Comfortable working in a fast-paced, evolving environment with a focus on impact
Required Travel
Travel as needed for customer events, team meetings, trade shows, etc.
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Ralliant Corporation Overview
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we’re building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.