Director Entertainment IPs (Stories) Portfolio & Marketing Strategy
Job Description
Job Description
Are you prepared to craft the strategic vision for entertainment IPs? Can you blend business acumen with creative storytelling to captivate audiences worldwide?
Step into one of our Billund-based roles as Director for Entertainment IPs (Stories) Portfolio & Marketing Strategy and lead the way in combining strategy with creativity to elevate our partnerships with iconic entertainment IPs!
Core Responsibilities
Stories is the biggest passion in the LEGO group. We are the home at the LEGO group of the largest entertainment IPs in the world- from Star Wars™ Disney® … to One Piece™ and others. This role’s core responsibilities are:
Strategy: responsible for the Stories Passion Strategy, you will use consumer insight and business analytics data to define the opportunities to grow the Stories passion across consumer groups, Franchises and market groups.
Portfolio & Performance: track the commercial performance of the global portfolio and see opportunities for optimization. In close collaboration with the different franchises you will recommend the portfolio including portfolio size, shape, and pricing for Stories Passion.
Marketing Communications: drive end to end the cross-franchise activities in the global marketing calendar. Champions marketing innovation through partner, cross-functional and ecosystem collaboration.
Consumer Insights (GI): In collaboration with Global Insights keeps a finger on the pulse of culture, the entertainment IP's, their fans and their ecosystem.
Play your part in our team succeeding
As the biggest passion in the LEGO group. We have a huge impact on the size and growth of the LEGO group across all consumer groups - Kids and Adults. This role will work in collaboration with the entertainment IPs marketing teams in stories, the consumer groups, other functional areas and the IP partners to deliver the results of this mega passion!
Do you have what it takes?
We are looking for a strong holistic marketing leader that combines strong business and analytic skills with the ability to think creatively and innovatively.
Extensive experience in high-profile marketing roles, consulting, or strategy, with a strong cultural awareness and passion for entertainment and culture marketing.
Skilled in crafting compelling storytelling and translating complex data into effective strategies, combining commercial experience with marketing and communication expertise.
Thrives in agile, interconnected matrix organizations, demonstrating strong collaboration and team-building skills with great influencing abilities.
Ambitious, confident, and curious, excels under pressure while managing multiple priorities with analytical skills and creative, innovative thinking.
Strong relationship builder and team player, known for effective collaboration and influence in diverse environments.
Bonus points for:
Experience working with Partnerships and licensed products in the entertainment, music, gaming &/or sports industry
Experience unlocking shared partnership value through marketing activities.
Build your career brick by brick at the LEGO Group.
"This is an exciting new role for a strong culturally engaged marketeer with a strategic mind to drive the next stage of growth for the entertainment IPs in the Stories passion at the LEGO group. An opportunity to innovate across our strategy, portfolio and marketing plans to engage with fans - kids and adults alike, across the world."
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.