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Job Description
- Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, programmatic display, video, and SEM.
- Take ownership of significant media budgets, ensuring optimal resource allocation to achieve B2B marketing objectives and MQL (Marketing-Qualified Lead) goals. Be responsible for budget reconciliation, performance forecasting, and reporting on campaign ROI at each stage of the funnel.
- Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.