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Job Description
- Drive awareness, commercialization and activation of DemandGen across all ALCS anchored to key GBO business objectives and GTM Business Forecast Meetings (BFMs), Objectives and Key Results (OKRs), scaled Plays, Recommended Opportunities (rOpps) etc.
- Collaborate on forums with sector-level video leads to ensure sector YouTube activation strategies are aligned to ALCS OKRs and BFMs, helping to track and report on progress towards annual goals, providing critical product updates and feedback programs.
- Collaborate on training, events and author scaled communication to educate ALCS sellers on how to best activate new offerings with their customers.
- Partner with Global Product Solutions (GPS) Leads (within GPS organization) and other cross-functional partners to drive future DemandGen product development, identify market-level feedback/product gaps, grow the communication efforts, define adoption OKRs, and establish value propositions.