Sr Specialist Integrated Marketing

Overview

Sr

Specialist, Integrated Marketing

J.C

Penney Company, Inc.
Plano, Texas
The Senior Specialist, Integrated Marketing supports the development and execution of 360° integrated marketing campaigns that bring JCPenney’s brand to life across paid, owned, and earned channels

Reporting to Senior Manager, Integrated Marketing, this role partners cross-functionally with creative, media, digital, stores, and agency teams to ensure cohesive, on-brand campaign execution that drives customer engagement and business results.

Primary

:

Campaign Strategy & Planning
•    Support the development and execution of integrated marketing campaigns aligned with brand and business priorities.
•    Translate campaign objectives into clear, actionable briefs for creative, media, and channel teams.
•    Contribute to quarterly and seasonal planning processes with thoughtful recommendations and insights.

Briefing & Content Development
•    Manage components of the briefing process to ensure clarity, alignment, and on-time delivery.
•    Collaborate with creative, production, and channel teams to develop high-quality, on-brand assets across traditional and digital platforms.
•    Review creative materials to ensure consistency in messaging, tone, and visual identity.
•    Support campaign presentations and recap materials, helping build cohesive narratives for internal stakeholders.
•    Attend and support photo shoots or campaign activations as needed to maintain brand alignment (occasional travel may be required).

Cross-Functional Collaboration
•    Partner across marketing, corporate communications, stores, digital, and other departments to support integrated execution.
•    Help drive integration across paid, earned, and owned channels to ensure a unified customer journey.
•    Build strong working relationships with internal teams and external agency partners.

Project & Budget Coordination
•    Manage campaign timelines and track deliverables to ensure milestones are met.
•    Support budget tracking, invoice processing, and vendor coordination.
•    Maintain organized documentation of briefs, timelines, creative assets, and approvals.

Performance Measurement & Insights
•    Partner with analytics teams to monitor campaign performance and key metrics.
•    Assist in developing post-campaign recaps with actionable insights and optimization recommendations.
•    Apply data-driven learnings to improve future campaign effectiveness.

Qualifications
•    Bachelor’s degree in Marketing, Communications, Business, or related field.
•    3–5 years of experience in integrated marketing, brand marketing, or related field; retail experience preferred.
•    Experience supporting cross-channel campaigns across digital, video, social media, and in-store marketing.
•    Strong project management and organizational skills with the ability to manage multiple priorities.
•    Excellent communication and collaboration skills.
•    Analytical mindset with the ability to translate data into actionable insights.
 

Pay Range

USD $57,000.00 - USD $95,000.00 /Yr.