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Zenith

Manager, Media Strategy

Rogers, Arkansas, United StatesPosted 3 weeks ago
Full-timehybrid

Job Description

Company description Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday

Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results

Learn more at https://www.marsunited.com/

Overview Mars United Commerce is seeking a Manager, Commerce Media to support our Walmart and Sam’s Club business

This role is responsible for RFP’ing, briefing, execution and management of managed service media

This role will also brief and partner with the self service media team to partner on reviewing, optimizing and reporting on media executions

Location & Work Model Candidates must reside within commutable distance to one of our offices in Bentonville for a hybrid work schedule

This role requires regular in-person engagement with client teams, with a minimum of one day per week, increasing to two days per week in alignment with broader Publicis in-office expectations

These are minimum expectations and may increase based on business and client needs

Fully remote work is not aligned with how we operate this business

Primary

Walmart & Sam’s Club Retail Media Networks (Core Focus) Lead activation recommendations across Walmart Connect and Sam’s Club Member Access Platform (MAP)

Demonstrate working knowledge of Walmart and Sam’s managed service execution models, targeting approaches, measurement frameworks, and retailer-specific workflows

Ensure campaign setup, targeting, creative

, pacing, and reporting are compliant with platform expectations and optimized for performance

RMN + Relevant Third‑Party Media Ecosystem Provide recommendations across Walmart/Sam’s RMN capabilities first, layering in relevant third-party media vendors when they strengthen the overall shopper strategy or fill gaps in retailer-owned solutions

Apply hands-on experience with at least one relevant partner such as Ogury, AdAdapted, InMarket, MAP, or similar shopper media platforms

Maintain a clear understanding of where RMNs versus third-party partners are most effective within the shopper journey

Retail Consultancy Partnership Work as a close, adjacent partner to the Retail Consultancy team, aligned to Walmart and Sam’s Club, Grocery, and broader business objectives

Collaborate to build the end-to-end shopper journey, bringing commerce media thought starters, tactical ideas, and innovation concepts to life within the retail ecosystem

RFP Leadership & Strategic POV Lead RFP processes with retailers and third-party partners, developing inputs, evaluating responses, and synthesizing findings

Provide a full, comprehensive summary with a clear POV and supporting rationale for the client on how best to proceed

Budget Ownership, Measurement & Optimization Own detailed budget allocation, flighting, and governance across programs

Define success metrics and KPIs aligned to RMN and partner reporting capabilities

Monitor live programs, identify optimization opportunities, and deliver performance updates with insights and recommendations tied directly to client objectives

Thought Leadership & Innovation Maintain a strong pulse on the evolving commerce and retail media landscape

Consistently bring new thinking, innovation ideas, and emerging opportunities to clients and internal teams

Challenge transactional or “status quo” approaches in favor of strategic, performance-driven solutions

– Required Bachelor’s degree in marketing, advertising, communications, business, or a related field, or equivalent experience. 3-5 years of experience in retail media, shopper marketing, or commerce media within an agency or client-facing environment

Walmart and/or Sam’s Club retail media experience is required, including exposure to Walmart Connect and MAP

Hands-on experience with at least one relevant shopper media or third-party platform (e.g., Ogury, AdAdapted, InMarket)

Strong understanding of Retail Media Networks (RMNs) and managed service execution models

Ability to develop strong client POVs and communicate recommendations clearly and confidently

Excellent attention to detail with strong analytical skills and advanced proficiency in Excel/Sheets and PowerPoint/Slides

– Preferred Experience working across both Walmart and Sam’s Club

Broader familiarity with multiple third-party shopper media partners

Proven ability to bring thought leadership and proactive ideas into client conversations

Additional information The Power of One starts with our people

To do powerful things, we offer powerful resources

Our best-in-class wellness and

offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The

offerings listed are available to eligible U.S

Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents

We also offer medical and voluntary

to our freelancers and temporary employees

Voluntary benefit options include supplemental medical insurance, transportation, and parking

, legal

, pet insurance, and auto and home insurance

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary

You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period

Mars United℠ Commerce is an

Employer

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]

All your information will be kept confidential according to EEO guidelines

Range: $90,000 - $100,000

This is the pay range the Company believes it will pay for this position at the time of this posting

Consistent with applicable law,

will be determined based on the skills,

, and experience of the applicant along with the

of the position, and the Company reserves the right to modify this pay range at any time

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party

administration system once certain criteria have been met

Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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