Admissions Director

Job Summary
If you are someone who is competitive, possesses urgency, and loves to be recognized for your success then this role is for you! We are seeking a dynamic and strategic Admissions Director to partner with our Marketing Director to drive the growth of our healthcare practice. In this vital role, you will drive occupancy and census mix, manage administrative operations related to admissions, and ensure a seamless experience for patients from initial contact through onboarding.

Key Responsibilities

• Drive facility census growth, occupancy, and payer mix through strategic admissions and business development efforts.
• Develop and maintain referral relationships with hospitals, physicians, case managers, payers, and community partners.
• Manage the admissions process from referral through admission, ensuring timely communication and exceptional customer service.
• Conduct regular community outreach, networking, and referral source visits to generate qualified admissions.
• Collaborate with facility leadership and clinical teams to evaluate referrals and facilitate smooth resident transitions.
• Track admissions activity, referral trends, and census performance to identify growth opportunities and achieve established goals.
• Maintain a visible presence within the facility to support resident, family, and referral source relationships.

Primary Accountability: Achieve occupancy, census mix, and admissions goals for the skilled nursing facility.

Preferred Experience & Qualifications

• Proven success driving admissions, census growth, occupancy, and referral development in a Skilled Nursing Facility, Post-Acute Care, or Senior Living setting preferred.
• Demonstrated track record of meeting or exceeding sales, admissions, business development, or growth targets.
• Experience building and managing referral relationships with hospitals, physicians, case managers, payers, and community partners.
• Highly competitive, results-oriented professional with a strong sense of urgency and accountability.
• Self-motivated and able to work independently while effectively partnering with facility leadership and clinical teams.
• Strong sales, networking, relationship-building, and customer service skills.
• Ability to identify opportunities, overcome objections, and convert leads into admissions.
• Skilled at prioritizing activities and managing a sales pipeline in a fast-paced environment.
• Healthcare admissions, outreach, clinical liaison, or business development experience preferred.
• Candidates with a proven sales background and documented success achieving growth goals will also be considered.

Pay: $75,000.00 - $225,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Application Question(s):

• Have you ever been a part of the non-clinical Admissions team at a skilled nursing facility?

Work Location: In person

Additional Information

Note: Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons.  The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.