Job Description
Search changed, and you saw it coming. While others were still chasing blue links, you were working out why answer engines recommend one brand over another, which sources LLMs trust, and how a single authoritative article can shape a thousand AI-generated answers. At GN (Jabra), we are building a new function around that expertise, and we're looking for an AI Search & Reputation Manager to own it.
The team you will be part of
You will join a global brand at the intersection of sound, video, and AI — with a mandate to shape how the world's answer engines, search engines, and AI assistants represent us. Your work will determine whether our Jabra brand shows up when buyers ask the questions that matter, and whether what they hear is accurate, competitive, and ours.
Your contribution is appreciated
B2B buyers no longer stop at Google. They research through ChatGPT, Claude, Copilot, Gemini, and Perplexity, and the answers those tools assemble are drawn from across the open web: some sources we own, most we don't. Where our SEO program optimizes for rankings and clicks, you'll optimize for citation; how often, how accurately, and how favorably Jabra appears in the answers themselves.
Your job is to understand that information environment better than anyone: where Jabra is cited well and why, where we're weak, inaccurate, or absent, and how to turn the first into a playbook for the second. Then engineer the fix, on-site, off-site, or usually both. Sometimes the strongest signal is a change to jabra.com; sometimes it's an analyst conversation, a review platform, or a comparison guide we'll never control. You'll know which, and you'll orchestrate with the editorial, PR, digital, and agency teams who deliver it.
Your responsibilities
- Run ongoing audits of how Jabra and our product categories appear across AI answer engines and traditional search. Understand why we're recommended where we are, and why competitors get the nod where we are not
- Maintain a live prioritization of the external sources (publications, analysts, review platforms, comparison guides, community threads) that carry the most weight in shaping AI and search outputs about our category
- Turn your findings into a ranked register of gaps and opportunities: what's missing, what's working and worth scaling, and what will move each. Brief the right team with enough precision that they can execute without you
- Work with our digital team and SEO agency to make jabra.com as citable as possible: structure, schema, entity clarity, freshness
- Track and report what's working: answer visibility, citation quality, and share of the questions that matter, so leadership always knows where we stand and what's next
To perform well in the role, we imagine that you
- Have several years in SEO, digital strategy, or content strategy, with credible work in AI search visibility, answer engine optimization, or generative engine optimization
- Have a practical grasp of how LLMs surface and cite information, and a working method for testing it
- Have advanced proficiency with Semrush or Ahrefs, Google Search Console, and an AI visibility platform such as Profound, Peec.ai, or the equivalent agency-provided tooling
- Write briefs specific enough that a writer, editor, or agency can execute without coming back to you
- Hold strong opinions about what makes a source authoritative, with the curiosity of someone who'd rather be corrected than comfortable
- Have experience in B2B technology, consumer electronics, or professional hardware — a plus, but what matters most is that you get up to speed on a category fast and independently
- Are comfortable training other teams. PR, content, social media, and others need educating on SEO and AEO, and that means challenging how things are done and winning buy-in
- Really get content quality and user experience; you're not about to spam out low-quality content in the name of AEO, and you have the ingenuity to design content experiences that influence both users and LLMs
We encourage you to apply
Even if you don’t match all the above-mentioned skills, we welcome your application if you think you have transferable skills. We highly value a mindset and motivation that align with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.
We are focused on an inclusive recruitment process
All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.
Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to the interview.
How to apply?
Use the ‘APPLY’ link no later than 10 August 2026. Applications are assessed continuously, so don’t wait to send yours. Please note that due to the summer break, we will not start the recruiting process until August.
On a time crunch? Feel free to only submit your up-to-date CV, including a few sentences outlining your motivation for applying – quick and easy.
Join us in bringing people closer
GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss to overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.
GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A. to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcement here.
We hope you will join us on this journey and look forward to receiving your application.
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