Manager Growth & Marketing

Company description Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. Overview Publicis Toronto, a leader in the communications and marketing industry, is seeking a dynamic, results-oriented Manager of Growth and Marketing. In this role, you will work closely with the EVP, Growth and Marketing to design, implement, and optimize growth strategies that drive business performance and elevate our brand in a competitive marketplace. If you’re a creative thinker with an analytical mindset and a passion for innovative marketing, Publicis Toronto invites you to lead key initiatives that propel our growth and operational excellence. Responsibilities Strategic Growth Leadership Collaborate with cross-functional teams to identify and evaluate market opportunities, emerging trends, and competitive strategies. Leverage data-driven insights to refine campaigns and optimize customer acquisition and retention initiatives. Campaign and Project Management Oversee end-to-end growth planning, from ideation to execution, ensuring alignment with business objectives and brand messaging. Manage marketing projects and initiatives, coordinating resources, timelines, and budgets to achieve targeted results. Monitor key performance indicators (KPIs) and provide actionable recommendations to improve campaign effectiveness. Team Collaboration and Leadership Work closely with internal teams, partners, and stakeholders to align marketing strategies across various functions such as digital, content, and creative. Serve as a key liaison between the growth/marketing teams and senior leadership, ensuring transparent communication and shared vision. Market Analysis and Innovation Conduct market research, competitor analysis, and consumer insights to inform strategy and identify growth opportunities. Stay current with industry trends and best practices, applying strategic adjustments to maintain a competitive edge. Stakeholder Management and Reporting Develop clear, concise reporting and dashboards for senior leadership, illustrating growth metrics, campaign performance, and ROI. Build and nurture relationships with key external partners and vendors to enhance the agency’s service offerings and market reach. Collaborate with the EVP, Growth and Marketing to set and adjust targets, resource allocation, and overall strategic direction. Qualifications 5+ years of progressive experience in growth marketing, digital strategy, or integrated marketing communications. Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven track record in driving growth through innovative marketing strategies and data-driven decision-making. Strong leadership skills with the ability to manage cross-functional teams and external stakeholders effectively. Excellent communication, presentation, and analytical skills. Ability to thrive in a fast-paced, dynamic agency environment and adapt to shifting priorities. Additional information Salary Transparency matters to us. The salary range for this position is $70,000 -$80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

5+ years of progressive experience in growth marketing, digital strategy, or integrated marketing communications. Bachelor’s degree in Marketing, Business, Communications, or a related field. Proven track record in driving growth through innovative marketing strategies and data-driven decision-making. Strong leadership skills with the ability to manage cross-functional teams and external stakeholders effectively. Excellent communication, presentation, and analytical skills. Ability to thrive in a fast-paced, dynamic agency environment and adapt to shifting priorities.

Strategic Growth Leadership Collaborate with cross-functional teams to identify and evaluate market opportunities, emerging trends, and competitive strategies. Leverage data-driven insights to refine campaigns and optimize customer acquisition and retention initiatives. Campaign and Project Management Oversee end-to-end growth planning, from ideation to execution, ensuring alignment with business objectives and brand messaging. Manage marketing projects and initiatives, coordinating resources, timelines, and budgets to achieve targeted results. Monitor key performance indicators (KPIs) and provide actionable recommendations to improve campaign effectiveness. Team Collaboration and Leadership Work closely with internal teams, partners, and stakeholders to align marketing strategies across various functions such as digital, content, and creative. Serve as a key liaison between the growth/marketing teams and senior leadership, ensuring transparent communication and shared vision. Market Analysis and Innovation Conduct market research, competitor analysis, and consumer insights to inform strategy and identify growth opportunities. Stay current with industry trends and best practices, applying strategic adjustments to maintain a competitive edge. Stakeholder Management and Reporting Develop clear, concise reporting and dashboards for senior leadership, illustrating growth metrics, campaign performance, and ROI. Build and nurture relationships with key external partners and vendors to enhance the agency’s service offerings and market reach. Collaborate with the EVP, Growth and Marketing to set and adjust targets, resource allocation, and overall strategic direction.