Job Description
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting to the CRM Casino Manager, you’ll be an essential part of the Promo & CRM team — learning the ropes of Hard Rock Digital’s online casino operation from the ground up. Working alongside product, marketing, commercial, operations, data, and regulatory teams, you’ll execute day-to-day CRM and promotional campaigns that keep our players engaged and coming back for more. This is a foundational role for someone who is eager to build expertise, ask great questions, and grow fast in a high-energy, player-first environment.
Responsibilities for this role include:
CRM & Communications
Execute day-to-day CRM campaign setup including audience builds, send QA, and deployment checklists across email, push, and SMS channels.
Coordinate pre-planned and real-time messaging to align with player needs and business objectives, escalating blockers quickly.
Review and validate all copy and creative materials for accuracy, quality, and compliance before deployment.
Ensure all CRM communications are deployed accurately and on time to meet established deadlines.
Promo Operations
Build and configure player bonuses, offers, and onsite banners with guidance, working with cross-functional teams to deliver a seamless player experience.
Track daily and weekly promotional pacing against targets, flagging anomalies to your manager.
Maintain organized documentation of completed work, ensuring all campaign records are accurate and up to date.
Follow established SOPs for offer builds and segment uploads, raising questions rather than guessing when something is unclear.
Cross-Functional
Build familiarity with our marketing technology platforms (e.g., Braze) and begin developing hands-on expertise in their capabilities.
Coordinate routine requests with Creative and Customer Support teams, communicating status and escalating issues to your manager rather than letting them go unaddressed.
Support A/B tests and personalization initiatives by executing assigned tasks accurately and flagging results to the broader team.
Maintain availability for on-call weekend coverage to support live campaign execution during peak player activity.