Senior Director - Sports Commercial Revenue

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

The Senior Director – Sportsbook Commercial Manager is responsible for steering the commercial NGR performance of the sportsbook business.

This role drives the sportsbook commercial strategy and works with the core marketing, sports and operational teams, tracking player acquisition, new real money player payback periods, retention performance, promotional effectiveness, individual sports actives and engagement, customer value optimization, and cross-functional execution. The role acts as the primary commercial stakeholder connecting Trading, CRM, Product, VIP, Acquisition, Integrated Marketing, Omni, Analytics and Operations.

Key Responsibilities

Commercial Strategy & Revenue Growth

• Drives the sportsbook commercial performance against NRMPs, actives and GGR/NGR targets

• Co-develop the sportsbook growth strategies by market, customer segment, and sporting calendar

• Identify opportunities to improve customer conversion, lifetime value, retention, and overall wallet share

• Connect the core sportsbook teams to drive NGR through optimization of promotional investment and customer engagement – across CRM, VIP, Omni, Product & Trading

• Work closely with the Financial Planning & Analysis, Marketing and Sports teams on forecasting, budgeting, commercial planning and reporting

Cross-Functional Leadership

• Serve as the commercial revenue lead across Trading, Marketing, VIP, Omni, and Operations

• Translate business priorities, insights and trends into execution plans across teams

• Partner with the Trading Analyst team to identify strengths and weaknesses across the sports vertical – understanding the nuances of state-by-state performance and trends

Customer & KPI Insights

• Analyze betting behavior, engagement trends, and customer segmentation

• Monitor competitor positioning, pricing, promotions, and product innovation

• Identify emerging commercial opportunities and risks

• Drive insight-led decision-making using analytics, data science and experimentation frameworks

Performance Management

• Lead weekly, bi-weekly and monthly commercial revenue performance reviews

• Establish clear commercial success metrics across initiatives & teams, ensuring the business is all pulling in the same direction

Leadership

• Build and lead a high-performing sportsbook revenue function

• Develop strong operational cadence and accountability

• Foster a culture of data-driven decision making and continuous optimization

Core KPIs

• Sportsbook NGR

• Active Bettors

• Cross-Sell Rate into Casino

• Promo Reinvestment %

• Customer Lifetime Value

• Retention Rates

• VIP Mix

• NRMP Payback Periods