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Job Description
75% Recruitment and Territory Management
15% Recruitment Programming and Participation
10% Strategic Planning, Reporting and Training
- Utilizes in-person and digital strategies to recruit prospective students in a defined territory, meeting and exceeding goals when opportunities exist.
- Analyzes data and past productivity to devise, implement, and assess recruitment plans and strategies in the assigned territory, including visiting high schools, attending college fairs, area receptions, and events.
- Uses institutional recruitment philosophy to communicate KU academic programs, processes, and services to a wide range of prospective students and families.
- Advises students and families of admission and scholarship requirements and/or transfer guidelines.
- Manages multiple communication channels and provides timely responses with prospective students and families, i.e., manages personal Outlook email account for office-based communication in coordination with a separate platform system to communicate with students and families, answer inbound calls, make outbound calls, create, and respond to text messages via the CRM.
- Manage Outlook calendar to maximize efficiency in travel, meetings, expense reports, and other business operations.
- Provides reports of recruitment efforts and territory application progress to recruitment leadership.
- Manages an assigned recruitment budget.
- Other duties as assigned.
15% Recruitment Programming and Participation
- Provides in-person and virtual presentations in a central public speaking role to small and large groups of prospective students, families, and high school counselors; communicates KU’s competitive advantage within primary residential market & other assigned out of state territories.
- Participates in territory-specific event programming (i.e. college fairs and information nights) designed to develop a student pipeline of the necessary size and shape to achieve University enrollment goals.
- Assists in planning and execution of off-campus Office of Admissions special events and programs for prospective students, families and high school counselors, coordinating and hosting with university students, staff, and alumni. Assists in some on-campus event planning and execution.
- Serves in an on-call capacity to assist in managing general admissions email and phone inquiries.
- Plans and executes individual meetings with prospective students and families virtually and in person within residential & assigned territories.
- Participates and assists in planning regional admissions organization events and programs for prospective students, families and high school counselors/education consultants, expanding KU presence and elevating KU’s market position.
10% Strategic Planning, Reporting and Training
- Consults with the Assistant Director of Freshmen Recruitment and the Senior Associate Director of Freshmen Recruitment regarding recruitment strategies on topics including, but not limited to, pipeline development, programming, recruitment strategies, messaging, and presentations.
- Participates in and occasionally leads on-campus training and events. Travel to the Lawrence campus for events and training, when necessary.
- Assumes other responsibilities assigned by the Assistant Directors, Associate Directors, or Director.