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Job Description
40% Marketing Strategy & Coordination
20% Content Development
20% Analytics & Reporting
15% Digital & Web Management
5% Miscellaneous
- Develop and implement targeted marketing plans for non-credit programs, with a focus on increasing visibility and enrollment.
- Coordinate digital advertising campaigns across platforms such as email, Google Ads, and social media.
- Maintain a marketing calendar and prioritize requests across multiple programs.
- Manage all marketing projects, ensuring tasks are completed on schedule, milestones are met, and deliverables align with goals and branding guidelines.
- Collaborate with program leads and university partners to align marketing initiatives with program goals.
- Translate marketing data insights into actionable strategies.
- Support ongoing improvements in user experience, funnels, and outreach tactics.
- Conduct market and audience research to inform messaging, channel selection, and segmentation strategies.
- Provide information for and input on specific marketing campaigns and ongoing marketing efforts.
- Facilitate reviews of marketing materials with appropriate individuals.
- Serve as the liaison between Jayhawk Global and the KU Marketing team.
20% Content Development
- Write content for external communications including persuasive emails, blog posts, event invitations, webpages, press releases, social media, and speeches.
- Write, edit, and coordinate the development of design marketing materials, including web content, emails, flyers, presentations, brochures, and social media posts.
- Create and distribute newsletters.
- Build and send mass emails.
- Develop program-specific messaging in collaboration with subject matter experts.
20% Analytics & Reporting
- Monitor campaign performance using tools like Google Analytics and recommend data-informed adjustments.
- Report outcomes of marketing efforts and communication impact to program teams.
- Assist with measuring the reach and impact of communications.
15% Digital & Web Management
- Populate and edit webpages.
- Manage updates and content for program web pages.
- Ensure all materials adhere to KU brand guidelines and accessibility standards.
5% Miscellaneous
- Perform other related duties as assigned.