Inside Sales Representative

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions:

Customer Engagement & Sales Execution 

• Proactively call on and manage assigned customers as defined by the Sales Director. 

• Execute inbound and outbound sales activities, including follow‑ups, promotions, reactivation, and opportunity qualification. 

• Act as a primary point of contact for customers on product availability, pricing, basic technical information, and order‑related inquiries. 

• Drive incremental sales through product recommendations, cross‑selling, and upselling within the assigned portfolio. 

Opportunity & Pipeline Management 

• Identify, qualify, and advance sales opportunities within assigned accounts. 

• Maintain an accurate and up‑to‑date sales pipeline in CRM. 

• Support lead follow‑up and opportunity handoff to field sales or account managers where applicable. 

• Execute sales campaigns and initiatives aligned with sales priorities and product launches. 

Sales Team Alignment 

• Work closely with field sales, account managers, and sales leadership to ensure coordinated coverage and customer experience. 

• Support territory strategies by maintaining consistent contact with customers not covered by field sales. 

• Escalate complex opportunities, risks, or customer issues to the appropriate sales or support resources. 

Order Management & Customer Support 

• Support customers through the sales process, including quotation, order placement, and basic order status follow‑up. 

• Ensure accuracy in orders, pricing, and documentation in line with company policies. 

• Coordinate with internal teams (customer service, operations, sales ops) to resolve customer issues efficiently.

Reporting & Administration 

• Accurately document all customer interactions, activities, and next steps in CRM. 

• Track customer engagement, opportunity progression, and sales activity against targets. 

• Provide regular updates and feedback to Sales Director and sales team on account activity and market insights. 

Success Measures & KPIs 

• The success of the ISR role is measured through activity, execution discipline, and commercial outcomes, including but not limited to: 
  • Sales Performance 

• Achievement of assigned revenue or booking targets. 

• Incremental sales growth within the assigned customer portfolio. 

• Conversion rate of opportunities and leads. 

• Activity & Execution Metrics 

• Number of outbound customer calls and meaningful customer interactions per week. 

• CRM compliance and data accuracy. 

• Follow‑up timeliness and opportunity velocity. 

• Pipeline Health 

• Value and quality of active pipeline. 

• Opportunity progression and aging. 

• Team Contribution 
  • Effective collaboration with field sales and internal stakeholders. 
  • Support of sales campaigns, promotions, and strategic initiatives. 

Preferred Qualifications:  

• Bachelor’s degree preferred.
• Meaningful sales or sales‑management experience in the marine or fishing industry.

Working Conditions:  

The employee must be able to perform the below essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential function of their job, absent undue hardship.

• Office environment. Must be able to remain in a stationary position for a length of the time.  
• Ability to work long shifts with extended periods of standing and walking while at an event show.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.  
• Working hours will vary to support customers
• The position may require travel to support customer relationships.