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Job Description
- Execute the end-to-end GTM strategy for scaled B2B content programs, producing global case studies, co-marketing campaigns, op-eds, partner narrative frameworks and more.
- Partner with Product Marketing Managers (PMMs) and Sales to turn complex product updates and partner successes into compelling, validated marketing content.
- Deliver excellent enablement toolkits and content frameworks that regional marketing teams can easily localize and deploy across different agency landscapes.
- Coordinate with Product, Sales, and Partnerships teams to streamline partner approval workflows and accelerate the delivery of joint co-marketing initiatives.
- Provide data-driven input to senior leadership by tracking content reach, partner adoption metrics, and asset effectiveness to optimize future marketing workflows.