Customer Analytics & Lead Manager

Join our dynamic corporate team and become part of Aman Group. With offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami and New York), our corporate colleagues are at the forefront of driving innovation and excellence for our ultra-luxury brand.

Role:

We are seeking a Customer Analytics & Leads Manager reporting to the Director of Analytics & Insights. Based in our Baar, Switzerland corporate office, you will drive segmentation and data-led lead generation across the business. This role leverages analytics and data modeling to identify opportunities, support targeted engagement, and improve acquisition performance.

You will partner with cross-functional teams to manage CRM data, assess conversion performance, and apply predictive insights, while integrating external data sources to enhance customer intelligence and support global growth and retention.

Responsibilities:

• Partner with Commercial teams to design and implement customer segmentation, profiling, and journey mapping frameworks to enhance understanding of guest behaviours and preferences 
• Analyze guest journeys, repeat visitation, and engagement patterns to identify opportunities for loyalty and personalization 
• Develop models for value, retention, churn prediction and behavioural clustering.  Provide insights that inform segmentation and tagging for our downstream platforms, content personalization, and service enhancements 
• Design and lead Aman’s data-driven lead generation and scoring strategy
• Identify prospect segments through data modeling, clustering and behavioural analysis 
• Develop KPIs and dashboards to track lead quality, pipeline progression, and conversion performance 
• Oversee enrichment of internal CRM data with external data sources, ensuring data is supportive of the brand’s mission
• Partner with Marketing to align campaign efforts with goals 
• Develop standardized reporting frameworks for lead generation and conversion performance 
• Lead and mentor analysts supporting lead analytics, ensuring analytical accuracy, storytelling quality, and alignment with departmental standards 
• Drive adoption of analytics-driven decision-making across the Sales organization
• Stay informed on best practices in lead analytics, CRM optimization, and real estate data intelligence 

Requirements:

• Bachelor’s degree in Data Analytics, Economics, or Business; Master’s degree preferred  
• 8-10 years of experience in lead generation analytics, CRM performance, or customer analytics ideally within luxury real estate, hospitality, or private client sectors 
• Expertise in CRM systems (e.g., Salesforce, HubSpot) and lead scoring models 
• Demonstrated expertise in customer segmentation, retention analysis, and LTV modeling 
• Experience sourcing, integrating, and enriching internal datasets with external data sources (e.g., Knight Frank, Wealth-X, Savills, demographic or investment datasets) 
• Strong proficiency in SQL and BI tools (Power BI, Tableau); experience with predictive modeling (Python, R) a plus 
• Proven experience in pipeline analysis, conversion funnel reporting, and sales performance tracking 
• Strong collaboration and stakeholder management skills, particularly across Sales and Marketing functions 

Benefits 

At Aman Group, we believe our colleagues are at the core of our success. We offer competitive benefits, including exciting global career opportunities within a rapidly expanding company. We prioritize and support your professional journey, ensuring you feel valued, included, and at home.

If you are passionate about attracting exceptional talent and creating a positive experience for every candidate, we invite