TikTok Shop – Brand Campaign Project Lead

About the team The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong leadership skills, a proven track record in campaign management, and the ability to drive results in a fast-paced environment. The ideal candidate will have 5+ years of experience in marketing, project management, or related fields, with a deep understanding of campaign lifecycle management.

Responsibilities

1. Campaign Strategy and Planning

• Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs.
• Define campaign goals, and success metrics in collaboration with stakeholders.
• Conduct market research to identify opportunities and inform campaign design.

1. Cross-Functional Collaboration

• Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g., categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors).
• Facilitate regular meetings to ensure alignment, track progress, and resolve issues.
• Foster a collaborative environment to drive innovation and efficiency in campaign execution.

1. Campaign Development and Execution

• Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis.
• Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope.
• Monitor campaign performance in real-time, making data-driven adjustments to optimize results.

1. Stakeholder Management

• Communicate campaign progress, challenges, and results to leadership and key stakeholders.
• Build strong relationships with internal and external partners to ensure seamless collaboration.
• Manage expectations and provide regular updates to ensure transparency and alignment.

1. Process Improvement and Innovation

• Identify opportunities to streamline campaign processes and improve efficiency.
• Stay updated on industry trends and emerging technologies to drive innovation in campaign strategies.
• Develop and implement best practices for campaign management across the organization.

1. Team Leadership and Development

• Mentor and guide team members, fostering a culture of continuous learning and growth.
• Provide leadership and direction to cross-functional teams, ensuring clarity of roles and responsibilities.
• Promote a positive and inclusive team environment that encourages collaboration and creativity.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, campaign management, or project management.
• Proven track record of successfully managing large-scale, multi-channel campaigns.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and stakeholder management abilities.
• Deep understanding of digital marketing channels, including social media, email, and paid advertising.

Preferred Qualifications:

• MBA or advanced degree is a plus.
• Experience working in e-commerce, tech, or a fast-paced industry is preferred.
• Strategic thinker with a results-oriented mindset.
• Highly organized, with the ability to manage multiple priorities in a dynamic environment.
• Collaborative, with a strong focus on building relationships and driving teamwork.