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Job Description
- Manage a portfolio of enterprise clients in Central Europe, advising and supporting them on measurement solutions to ensure optimal media performance.
- Activate and scale adoption strategies for first-party data projects, helping customers collect, segment, and integrate data while leveraging the power of Google AI.
- Lead digital transformation projects, guiding clients to improve their digital marketing outcomes through first-party data integration and advanced techniques like machine learning for customer behavior prediction.
- Advise on technical solutions, including data collection (e.g., Google Analytics and tag management), cloud-based customer data management (e.g., Google Cloud, Ads Data Hub, and BigQuery), and data activation in advertising platforms (e.g., SA360, DV360, Google Ads, and their APIs).